45 min

Moving your products business online - with Amanda Davey, Tilia Publishing Bring Your Product Idea to Life

    • Entrepreneurship

Amanda Davey writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people to learn more about what they can see around them, without them fully realising they are learning! There is unpredictability in non-fiction and that’s where Amanda’s heart lies.
EPISODE NOTES
**Please remember to rate and review the podcast - it really helps others to find it.**
Today on the podcast I’m talking to Amanda Davey from Tilia Publishing. Amanda writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people learn more about what they can see around them without fully realising they're learning. There's unpredictability and non-fiction, and that's definitely where Amanda's heart lies.
Amanda and I discuss how her business has evolved from starting to sell greetings cards via local shops and retailers, to moving online and building a website. We discussed the challenges of getting stocked in shops, fast changing fashions and how the business has changed since the pandemic.
Listen in to hear Amanda share:
An introduction to herself and her business (01:20)
How she got started selling cards (02:00)
What she did before she started the business (03:56)
Identifying a gap in the market for local cards (06:09)
Where she initially sold her products (08:55)
Setting up a website (11:49)
Approaching and getting stocked in shops (19:09)
Developing and expanding her range, and exploring new markets (25:41)
Why she uses a local printers rather than somewhere abroad (30:29)
Changing fashions in the Greeting Card industry (35:40)
Her number one piece of advice for other product creators (38:08)

USEFUL RESOURCES:
https://www.tiliapublishinguk.co.uk/ (Tilia Publishing Website)
https://www.facebook.com/TiliaPublishingUK (Tilia Publishing on Facebook)
https://twitter.com/TiliaPublishUK (Tilia Publishing on Twitter)
https://www.linkedin.com/in/adavey/ (Amanda Davey LinkedIn)
https://www.facebook.com/groups/ladderclub/ (The Ladder Club)
https://vickiweinberg.com/captivate-podcast/how-to-make-your-customer-experience-more-inclusive-and-make-more-sales-with-jodie-greer-be-people-smart/ (Podcast Episode 94: How to make your customer experience more inclusive (and make more sales) with Jodie Greer of Be People Smart)
https://www.justacard.org/ (Just A Card Campaign)
LET’S CONNECT
https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators)
https://www.instagram.com/vickiweinberguk/ (Find me on Instagram)
http://www.vickiweinberg.com (Work with me)
Mentioned in this episode:
Join my Free Facebook group for product creators & makers
Join my Free Facebook group for product creators & makers
Get your FREE product creation checklist
https://bring-your-product-idea.captivate.fm/checklist (Get your free product creation checklist)

Amanda Davey writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people to learn more about what they can see around them, without them fully realising they are learning! There is unpredictability in non-fiction and that’s where Amanda’s heart lies.
EPISODE NOTES
**Please remember to rate and review the podcast - it really helps others to find it.**
Today on the podcast I’m talking to Amanda Davey from Tilia Publishing. Amanda writes books and produces greeting cards that celebrate the beauties and quirkiness of the world around us in all its richness. The underpinning idea is to help people learn more about what they can see around them without fully realising they're learning. There's unpredictability and non-fiction, and that's definitely where Amanda's heart lies.
Amanda and I discuss how her business has evolved from starting to sell greetings cards via local shops and retailers, to moving online and building a website. We discussed the challenges of getting stocked in shops, fast changing fashions and how the business has changed since the pandemic.
Listen in to hear Amanda share:
An introduction to herself and her business (01:20)
How she got started selling cards (02:00)
What she did before she started the business (03:56)
Identifying a gap in the market for local cards (06:09)
Where she initially sold her products (08:55)
Setting up a website (11:49)
Approaching and getting stocked in shops (19:09)
Developing and expanding her range, and exploring new markets (25:41)
Why she uses a local printers rather than somewhere abroad (30:29)
Changing fashions in the Greeting Card industry (35:40)
Her number one piece of advice for other product creators (38:08)

USEFUL RESOURCES:
https://www.tiliapublishinguk.co.uk/ (Tilia Publishing Website)
https://www.facebook.com/TiliaPublishingUK (Tilia Publishing on Facebook)
https://twitter.com/TiliaPublishUK (Tilia Publishing on Twitter)
https://www.linkedin.com/in/adavey/ (Amanda Davey LinkedIn)
https://www.facebook.com/groups/ladderclub/ (The Ladder Club)
https://vickiweinberg.com/captivate-podcast/how-to-make-your-customer-experience-more-inclusive-and-make-more-sales-with-jodie-greer-be-people-smart/ (Podcast Episode 94: How to make your customer experience more inclusive (and make more sales) with Jodie Greer of Be People Smart)
https://www.justacard.org/ (Just A Card Campaign)
LET’S CONNECT
https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators)
https://www.instagram.com/vickiweinberguk/ (Find me on Instagram)
http://www.vickiweinberg.com (Work with me)
Mentioned in this episode:
Join my Free Facebook group for product creators & makers
Join my Free Facebook group for product creators & makers
Get your FREE product creation checklist
https://bring-your-product-idea.captivate.fm/checklist (Get your free product creation checklist)

45 min