My Big Idea #76 – How to set up an independent media collective My Big Idea

Young British female journalist Kam Sandhu talks to ASOS Magazine’s senior fashion and beauty writer Naomi Attwood about Real Media, a cooperative of journalists dedicated to public interest journalism and challenging mass media distortion. They report on issues from housing, welfare, politics to debating racism and de-mystifying the banking industry. Having spent several years reporting on welfare and austerity at RealFare, journalism graduate Kam co-founded Real Media as a combative independent platform to challenge the media distortion of issues, while promoting and creating public interest journalism.Kam now divides her time between her day job at a record label and working on projects for Real Media, and she hosts the monthly Real Media podcast ‘Now We Here’ – which covers news from the perspectives of people of colour. On 10 December, the organisation will be launching the Real Media App – which aggregates the best of independent news alongside their own original content and a media fund that allows people to donate to their favourite media organisations. Here’s Kam’s big idea.
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