91 episodes

Ever dreamed of switching up your work life, achieving a dream or starting your own business?

Get inspired by our interviews with the young, smart women forging their own path in everything from fashion and beauty to restaurants and the music industry.

My Big Idea ASOS

    • Society & Culture
    • 3.8 • 8 Ratings

Ever dreamed of switching up your work life, achieving a dream or starting your own business?

Get inspired by our interviews with the young, smart women forging their own path in everything from fashion and beauty to restaurants and the music industry.

    My Big Idea #79 – How to set up a visual merchandising company

    My Big Idea #79 – How to set up a visual merchandising company

    Freelance set designer and creative director of Behind The Glass London, young British female entrepreneur Sabrina Lee Hammon talks to ASOS editor at large Danielle Radojcin about her career at the November 2016 Mindshare Huddle networking event in London.

    A visual storyteller with a natural eye for design and composition, Sabrina has used her passion for installations, fashion and film to deliver eye-catching in-store displays, window installations and brand dinners for clients such as Soho House Group, Burberry, Triumph, Selfridges, Paul Smith, Ugg, Topshop, Urban Decay and Harvey Nichols to name but a few.

    Encouraged by a tutor, Sabrina initially focused on set design for her degree in performance design and practice at Central Saint Martins. After graduation, she assisted the renowned set designer Shona Heath and freelanced on in-store displays at Liberty and Selfridges. Eventually, her father suggested that she take the plunge and start up her own set design company, Behind The Glass London...
     
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    • 18 min
    My Big Idea #78 – How to start up a music magazine

    My Big Idea #78 – How to start up a music magazine

    Kicking off her career in publishing at the cult art website and magazine It’s Nice That, journalist Liv Siddall talks to ASOS Magazine’s junior writer Georgia Murray. Starting out by writing on her favourite zines, comics, books, exhibitions and art, Liv found her voice through highlighting the creative objects and people she found fascinating, and now she is the contributing editor of feminist literary magazine, Riposte (N.B. check out our podcast with Riposte’s editor Danielle Pender for My Big Idea during London Fashion Week).

    Alongside her role at Riposte, Liv was asked to develop legendary record shop Rough Trade’s very first print magazine to mark its 40th anniversary this year. In conjunction with her friend, designer Bruce Usher, Liv has created a space which both invites and cherishes the relationships between fans and music, and that reflects the aesthetic and vibe of the Rough Trade shops. Think collages, disposable cameras, tour diaries and dialogues about music that mirror the chats you...
     
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    • 27 min
    My Big Idea #77 – How to become a nail artist

    My Big Idea #77 – How to become a nail artist

    Twenty-something nail art pro and product designer Emma Zentner talks to ASOS editor at large Danielle Radojcin about how she has built her reputation as one of London’s most in-demand nail artists with Boom Nails and how she’s also transferred her design skills to launch Boom Things, making beautifully decorated mobile phone covers.

    Londoner Emma’s nail art career started off as a hobby during her graphic design degree at Bristol UWE. Inspired by the success of WAH Nails and the sudden explosion in nail art, Emma started experimenting, then dreaming up and creating designs for her friends and other students.

    After graduation, Emma founded Boom Nails in 2011, which took off through word-of-mouth and industry recommendation. Boom Nails creates hand-painted nail art – specialising in intricate, bespoke designs – for magazines, individuals, corporate clients, events and products. Emma has worked with clients including Tate Modern, adidas, Urban Outfitters, Virgin Media, Boots, Boohoo, o2, Victoria Miro...
     
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    • 23 min
    My Big Idea #76 – How to set up an independent media collective

    My Big Idea #76 – How to set up an independent media collective

    Young British female journalist Kam Sandhu talks to ASOS Magazine’s senior fashion and beauty writer Naomi Attwood about Real Media, a cooperative of journalists dedicated to public interest journalism and challenging mass media distortion. They report on issues from housing, welfare, politics to debating racism and de-mystifying the banking industry.

    Having spent several years reporting on welfare and austerity at RealFare, journalism graduate Kam co-founded Real Media as a combative independent platform to challenge the media distortion of issues, while promoting and creating public interest journalism.

    Kam now divides her time between her day job at a record label and working on projects for Real Media, and she hosts the monthly Real Media podcast ‘Now We Here’ – which covers news from the perspectives of people of colour.

    On 10 December, the organisation will be launching the Real Media App – which aggregates the best of independent news alongside their own original content and a media fund that...
     
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    • 23 min
    My Big Idea #75 – How to set up a street-casting agency

    My Big Idea #75 – How to set up a street-casting agency

    Brazilian-born stylist and journalist Thais Mendes talks to ASOS editor at large Danielle Radojcin about how she’s shaking up the modelling scene in her homeland with Squad Agency, her street-casting agency that’s based in São Paulo, but which she co-manages from London.

    Living and working in London for 13 years, Thais wanted to take the growing concept that she saw in the UK of casting charismatic, talented, attractive but non-traditional models, and introduce it to Brazil, where the industry is still dominated by a narrow, sometimes surgically enhanced, conventionally European aesthetic. Thais started Squad Agency in November 2015 – with her friend and associate Patricia Veneziano – out of a desire to reflect the real, 21st-century diversity of Brazil and highlight the talents of young creative people, with the aim of casting them for brands, fashion campaigns and social media activations.

    Thais’ mission seems to be paying off, as she has now cast models for campaigns by Dove, adidas, Pop magazine...
     
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    • 24 min
    My Big Idea #74 – how to set up a healthy breakfast brand

    My Big Idea #74 – how to set up a healthy breakfast brand

    Creator of healthy breakfast range Qnola, young British female entrepreneur Danielle Copperman talks to ASOS editor at large Danielle Radojcin about how she’s gone from modelling (at ASOS, no less!) to wowing the food industry with her super-nutritious quinoa-based granola. And, at the age of just 23, Danielle has managed to get Qnola stocked at the likes of Waitrose and Selfridges, while still maintaining a successful modelling career.

    Originally hoping to study nutrition at university, Danielle needed a science A-level. As a result, she taught herself a biology A-level, viewing her studies as a back-up if modelling didn’t work out. In fact, Danielle gained regular bookings – frequently at ASOS – so she didn’t go to university, but instead has since studied for a diploma in nutrition, alongside writing a food blog, modelmangetout.com. Having eliminated gluten from her diet, Qnola was born out of Danielle’s desire to fuel up on a quick-but-healthy gluten-free granola as she went from model casting to...
     
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    • 22 min

Customer Reviews

3.8 out of 5
8 Ratings

8 Ratings

Cianako ,

Love but ...

I really enjoy this podcast, I'm I. My first job in the fashion industry but.... please stop the host interrupting the person she is interviewing, it's so annoying and off putting. She is always interrupting the interviewee and i find is incredibly irritating

jorden1pink ,

My Big Idea Podcast

Very informative, really interesting interviews but the background music is reallllly annoying and also distracting. Please remove music from future ones. Otherwise love it.

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