The Strategy Sessions… A marketing podcast.
Episode 2 ‐ P&G Tips
Marketing lessons from a career in consumer marketing. Featuring Dan Rubel and Facebook ads advice from Gil David
Dan Rubel has worked at Procter and Gamble (which is where the rubbish P&G Tips episode name came from), Shop Direct (Very and Littlewoods) and is currently Customer Communications and Brand Director for Dixons Carphone, owner of Currys PC World and Carphone Warehouse. They’re the biggest electrical retailer in the UK (our equivalent of Best Buy) and Dan is responsible for all the brand communications.
In this episode he talks about what really matters to customers, how to make great advertising, the importance of recruiting the right people and the things he learned in his years at P&G - still the gold standard for a graduate marketing role. Andi follows Dan by talking to agency owners about what they need to do as they bounce back from the impact of Coronavirus (COVID-19) and we round up with Gil David (Run DMG) sharing a T.O.P.T.I.P for making your Facebook ads deliver improved returns.
You can find Dan on Twitter and LinkedIn.
Dan mentions the following books and campaigns:
Jim Collins – Good to Great
Jim Collins – Built to Last
Campaigns Mentioned by Dan
Mylene Klass for Pantene
Currys PC World’s new lockdown ad
Walmart’s drive through campaign
Hun’s campaign for wine in a can and Hun’s Instagram is worth looking at
T.O.P.T.I.P from Gil David
GIl runs Run DMG, a Facebook Ads agency / consultancy based in Belfast and working with clients around the world.
Gil is on Twitter and LinkedIn or you can find him at the Run DMG
Best place to get me is on Twitter or LinkedIn - I’d love to hear what you think of the show.
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Andi Jarvis, Eximo Marketing.