Strategy Sessions Andi Jarvis

The Strategy Sessions… A marketing podcast.
Episode 2 ‐ P&G Tips
Marketing lessons from a career in consumer marketing. Featuring Dan Rubel and Facebook ads advice from Gil David

Dan Rubel has worked at Procter and Gamble (which is where the rubbish P&G Tips episode name came from), Shop Direct (Very and Littlewoods) and is currently Customer Communications and Brand Director for Dixons Carphone, owner of Currys PC World and Carphone Warehouse. They’re the biggest electrical retailer in the UK (our equivalent of Best Buy) and Dan is responsible for all the brand communications.

In this episode he talks about what really matters to customers, how to make great advertising, the importance of recruiting the right people and the things he learned in his years at P&G - still the gold standard for a graduate marketing role. Andi follows Dan by talking to agency owners about what they need to do as they bounce back from the impact of Coronavirus (COVID-19) and we round up with Gil David (Run DMG) sharing a T.O.P.T.I.P for making your Facebook ads deliver improved returns.

Show Notes
You can find Dan on Twitter and LinkedIn.

Dan mentions the following books and campaigns:

Jim Collins – Good to Great

Jim Collins – Built to Last

Campaigns Mentioned by Dan

Mylene Klass for Pantene

Currys PC World’s new lockdown ad

Walmart’s drive through campaign

Hun’s campaign for wine in a can and Hun’s Instagram is worth looking at

T.O.P.T.I.P from Gil David

GIl runs Run DMG, a Facebook Ads agency / consultancy based in Belfast and working with clients around the world.

Gil is on Twitter and LinkedIn or you can find him at the Run DMG

Andi Jarvis
Best place to get me is on Twitter or LinkedIn - I’d love to hear what you think of the show.

Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.

The Strategy Sessions… A marketing podcast.
Episode 1 ‐ How to make your marketing SasS-y
Andi Jarvis - Best place to get me is on Twitter or LinkedIn - I'd love to hear what you think of the show.

This Week's Guest - Jen Hoffman
Jen Hoffman can be found on Twitter @_JHoff

You can find her writing on Medium and you should definitely check out the Scarlet Letter post and her thoughts on Leadership & Team Building

Want to dig into the books Jen recommends? Here they are:
Pour Your Heart Into It by Howard Schultz
Setting the Table by Danny Meyer
What You Do is Who You Are by Ben Horowitz  
Nevertheless She Persisted by Pratima Rao Gluckman  
Lean In by Sheryl Sandberg

Jen and I talked about someone who did a presentation at a conference talking about treating reports as marketing material. With a million apologies to Helen Pollitt, it was her! Her 10 minute presentation at Learn Inbound, Dublin, in August 2019 is worth a watch.

Further Reading
I've written more details about how to use ARM to select a social channel for your organisation which you can find on the Eximo Marketing blog.

And there are full details of the Strategy Sprint product that I talk about towards on the end of the show on this page on the site.

This Week's T.O.P.T.I.P - Arpun Bhuhi
You can find Arpun on Twitter @ArpunBhuhi and the Distilled site is a goldmine of useful SEO information. Dive in.

Hope to see you back here in a fortnight.

Andi - Eximo Marketing

What's upcoming in Strategy Sessions, the new podcast from Eximo Marketing