18 min
Product Marketing and Your Digital Identity: w/Analisa Dominic The Sticky CMO
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- Marketing
B2B organizations want to hear from people.
So bring your personality forward, shake loose from the boxy confines of the B2B space - set your digital persona free!
Nobody really does this better than Analisa Dominic, CMO at network solution gurus Opengear.
Analisa shares the lowdown on Opengear’s mission, before diving into the details of how product marketing supports the business objectives and growth of a company.
Discussing the all-important triangle of marketing, product and sales, Analisa is here to remind us that B2B and B2C are closer than you think - we’re all just people in this game.
B2B organizations want to hear from people.
So bring your personality forward, shake loose from the boxy confines of the B2B space - set your digital persona free!
Nobody really does this better than Analisa Dominic, CMO at network solution gurus Opengear.
Analisa shares the lowdown on Opengear’s mission, before diving into the details of how product marketing supports the business objectives and growth of a company.
Discussing the all-important triangle of marketing, product and sales, Analisa is here to remind us that B2B and B2C are closer than you think - we’re all just people in this game.
18 min