44 min

The Psychology of Families: Part 1/4: Bob Taibbi, Family Therapist and Autho‪r‬ Outcast

    • Marketing

In this episode, we talk about the importance of understanding family and how family can exist in many forms. We also delve into how this could be used in marketing strategies for brands.

We interview Bob Taibbi (http://www.bobtaibbi.com/), a Licensed Clinical Social Worker with 46 years experience primarily in community mental health working with children, couples and families as a clinician, supervisor and clinical director. Bob is the author of 9 books and he has published over 300 magazine and journal articles, and he currently writes a column for 'Psychology Today'.

https://www.psychologytoday.com/gb/blog/fixing-families/201906/5-types-families-what-works-what-doesnt

References:


https://www.campaignlive.co.uk/article/bloom-wild-care-wildly/1697686
https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471
https://www.youtube.com/watch?v=RyeDBZaxFa8 (Robinson's ad)
https://www.youtube.com/watch?v=_zakCmHnpW4 - Jack Daniels - Make it count
https://www.youtube.com/watch?v=R15PWjgzHwk - Red Bull Gives You Wings
https://www.thedrum.com/news/2020/11/18/brewdog-s-obscured-fuck-you-co2-ads-banned-regulator




spoti.fi/2HeUHct - Think Twice Podcast
https://www.group-think.co.uk/

In this episode, we talk about the importance of understanding family and how family can exist in many forms. We also delve into how this could be used in marketing strategies for brands.

We interview Bob Taibbi (http://www.bobtaibbi.com/), a Licensed Clinical Social Worker with 46 years experience primarily in community mental health working with children, couples and families as a clinician, supervisor and clinical director. Bob is the author of 9 books and he has published over 300 magazine and journal articles, and he currently writes a column for 'Psychology Today'.

https://www.psychologytoday.com/gb/blog/fixing-families/201906/5-types-families-what-works-what-doesnt

References:


https://www.campaignlive.co.uk/article/bloom-wild-care-wildly/1697686
https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471
https://www.youtube.com/watch?v=RyeDBZaxFa8 (Robinson's ad)
https://www.youtube.com/watch?v=_zakCmHnpW4 - Jack Daniels - Make it count
https://www.youtube.com/watch?v=R15PWjgzHwk - Red Bull Gives You Wings
https://www.thedrum.com/news/2020/11/18/brewdog-s-obscured-fuck-you-co2-ads-banned-regulator




spoti.fi/2HeUHct - Think Twice Podcast
https://www.group-think.co.uk/

44 min

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