33 min
Rael Cline It's Always Day One
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- Entrepreneurship
Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.
In this episode we discuss:
What is customer lifetime value, why you need to think about it, and how to get accurate data around itWhat opportunities are presented when you have a strong understanding of your customer dataWhy the purchase journey is so important, how can help your customers and help yourselfWhy most brands ACOS targets are completely wrongRael is also currently running a survey to help improve Nozzle, you can check it out here and receive an Amazon gift card for completing it.
LaunchPod Academy
LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.
RESOURCES
Read our News Feed.
Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.
Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.
In this episode we discuss:
What is customer lifetime value, why you need to think about it, and how to get accurate data around itWhat opportunities are presented when you have a strong understanding of your customer dataWhy the purchase journey is so important, how can help your customers and help yourselfWhy most brands ACOS targets are completely wrongRael is also currently running a survey to help improve Nozzle, you can check it out here and receive an Amazon gift card for completing it.
LaunchPod Academy
LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.
RESOURCES
Read our News Feed.
Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.
33 min