64 episodes

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

It's Always Day One It's Always Day One

    • Business
    • 5.0 • 22 Ratings

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

    Stu MacDonald

    Stu MacDonald

    Making coffee and wine is a craft, why not apply that same mindset to making peanut butter?

    Stu thought and did exactly that. Founding ManiLife, which is commonly referred to as one of the best PBs out there.

    • 31 min
    Isaac Goode

    Isaac Goode

    Isaac is the creative lead at Wild Cosmetics. These guys seriously impress me. They're smart with how the commingle user content and language into their creative strategy. No surprise, it's working.
    In this episode we discuss:
    Utilising Facebook groups to create great contentWhy do some brands struggle with creativeHow can a brand improve their creative using Isaac's simple processesWhere do most brands get it a little wrong and how to fix itHow do Wild think about their unboxing experienceYou can connect with Isaac on LinkedIn here.

    • 20 min
    Storefront Deep Dive

    Storefront Deep Dive

    A 20-minute dive into why storefronts are so important on Amazon right now, and the macro and micro strategies you can implement to optimize yours.

    • 21 min
    Aaron Moore

    Aaron Moore

    Aaron has 10,000 hours of Amazon experience. In this episode we discuss:
    How to get more video content on your product detail pageA play by play of how to spend 10k on Amazon when launchingThe danger of suppressed listingsThe importance of consistent brandingHow to manage small budgets with amazon advertisingSending traffic from your website to Amazon and what benefit that can haveYou can connect with Aaron on LinkedIn here.
    Get help with Amazon advertising here.

    • 32 min
    Mountain Strategy & Flywheel Deep Dive

    Mountain Strategy & Flywheel Deep Dive

    A 3 step strategy I’ve been telling brands to do on Amazon for years. 
     
     I call this “The Mountain Strategy”. I then go on to explain my “Flywheel Strategy”, where the flywheel represents your sales velocity. 
     
     In this episode you will learn:
     - a simple blueprint for any Amazon brand owner
     - what drives Amazon sales rank
     - using the data Amazon gives you
     - why Amazon advertising is a waste of time for some brands
     - why you should just copy Amazon 
     
     Everything I talk about ultimately revolves around these 2 simple models. 
     
     If you ever want to chat about them further, message me on LinkedIn

    • 13 min
    Master A+ Content on Amazon - George Reid

    Master A+ Content on Amazon - George Reid

    What impact can A+ have on your Amazon listing?What is the purpose of A+ content on Amazon?Who is eligible for A+ content on Amazon?What does A+ look like in practice?Why A+ content on Amazon is an investment.This is my first solo mission on the podcast. I dive deep into A+ content. Having spent the best part of a year building Amazon Creatives, now the most comprehensive archive of inspiring Amazon content, I figured I could add some meat to the bones.

    At georges.blog we have also just begun offering A+ content services. If you'd like to find out more please get in touch at https://georges.blog/

    • 22 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

ChloeJo03 ,

Such useful tips in each episode

I look forward to new episodes of ‘It’s always day one’, the nature of selling on Amazon means there are always new things to try and tips to test out. Love hearing from people who do this all day everyday. Thanks George

JJ2517 ,

Style, substance and speed

Enjoyable podcast, always to the point and continually delivers a great couple of bits of info to take away, which is perfect. Well done George 👍👍

ethanjhogan ,

Great

So many helpful, insightful episodes on here. It’d be great to get someone on to talk about reviews too (that’s an area I could do with finding out more about).

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