58 episodes

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

It's Always Day One It's Always Day One

    • Business
    • 5.0 • 22 Ratings

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

    Gordon Murphy

    Gordon Murphy

    As a senior vendor manager at Amazon Brazil, Gordon is well-placed to advise grocery brands on how to navigate emerging markets, whilst also providing sound advice to more mature marketplaces from his time in the UK office.

    In this episode we discuss:
    How powerful subscribe & save is on AmazonWhat is the benefit of being an early adopter with new Amazon marketplaces like Brazil, Sweden, and the NetherlandsLeadership principles that he'll implement in all future businesses and whySmall brands can outperform big players if they more quicklyWhy there isn't necessarily a downsize to jumping on a new market when it first launches in your home countryBalancing sales channels and budgets accordinglyYou can connect with Gordon on LinkedIn here.

    Get help increasing conversions and traffic on Amazon here.
    Subscribe to georges.blog.

    • 49 min
    Warwick Massey

    Warwick Massey

    Warwick lead Amazon renewed in Europe before moving on to managing the UK's largest distributor of renewed Microsoft and Intel devices on the marketplace.

    In this episode we discuss:
    What exactly is Amazon renewed and how can you utilise it to increase your footprint on Amazon.A clever way to remove competitors from appearing on your ASIN with product targeting ads.How to market yourself to price-sensitive consumers.How consumer views towards refurbished products are shifting.Creating a secondary market for your brand.Making the most of your returned items. Saving them from landfills.How to combat the ongoing challenge and threat from Chinese sellers.
    You can find Warwick on LinkedIn here.

    Get help increasing conversions and traffic on Amazon here.
    Subscribe to georges.blog.

    • 28 min
    Chris Kirby

    Chris Kirby

    Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus.
     
    In this episode we discuss:
    Why you must create content that leave people with a feeling of "they get me"Changing the perspective from "steal market share" to "let's grow this category"Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bangThinking about how you can communicate with your packagingWhy educating customers why you are premium is much better than running discountsWhy he lists the ingredients on the packaging twiceHow important it is to "just care" and what the knock-on effect is 
    You can find Chris on LinkedIn here.
     
    At georges.blog we help brands with Amazon Advertising. Get in touch to find out more.

    • 36 min
    Taylor Lagace

    Taylor Lagace

    Taylor breaks down specific steps to get 60-90 pieces of fresh influencer content each month, without breaking the bank.
    In this episode we discuss:
    Influencer seeding, what is it and why you need to approach influencer marketing with this techniqueHow to approach influencers and build a relationship from day oneHow you can repurpose influencer content for social media advertisingTools you can use to collect influencer content more easilyTips to obtain access to your influencers content without spending a fortuneHow to break each piece of content down further and split test ads on FacebookYou can find Taylor on Twitter: @taylorlagace

    • 19 min
    Juliana Jackson - Round 2

    Juliana Jackson - Round 2

    Juliana and I talk about the impact iOS15 is going to have for brands communications. We then warm up a little and get into how you can optimize your email flows and segmentation to provide richer experiences.
    In this episode we discuss:
    Apple's iOS15 updateHow to communicate with your customers via emailWhy % discounts on your website landing pages aren't workingYou can find Juliana on LinkedIn here.

    • 31 min
    Cody Wittick

    Cody Wittick

    Cody worked with everyone from LeBron to Mummy bloggers as his entrance to the influencer world. As I continuously bang on about the importance of content and marketing, it felt natural to shine some light on a lesser talked about topic on Amazon - influencers.
    In this episode we discuss:
    How can brands identify the right influencersThe importance building a foundation with your influencers and not being purely transactionalIdentifying the easiest route to reach influencers onlineFree tools for finding influencersThings to think about when setting up contracts with influencer, what you should pay and how you should manage their deliverablesYou can find Cody on Twitter here.

    • 26 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

ChloeJo03 ,

Such useful tips in each episode

I look forward to new episodes of ‘It’s always day one’, the nature of selling on Amazon means there are always new things to try and tips to test out. Love hearing from people who do this all day everyday. Thanks George

JJ2517 ,

Style, substance and speed

Enjoyable podcast, always to the point and continually delivers a great couple of bits of info to take away, which is perfect. Well done George 👍👍

ethanjhogan ,

Great

So many helpful, insightful episodes on here. It’d be great to get someone on to talk about reviews too (that’s an area I could do with finding out more about).

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