Riding the waves of excitement and using the lulls for longer-term thinking Humans Come First - The Marketing Podcast

Leading a business, team or organisation can be challenging at the best of times. Leading in a time of crisis takes it to a whole new level. But as leaders are we actually aware of the toll that’s having on us personally, our families or the team around us?We’ve spent weeks fire fighting, plugging holes and making new plans. As marketers, we’ve been dancing between survival mode and looking for opportunities.It’s been adrenalin fuelled but what happens when that first wave of excitement runs out?For the first few weeks of the global crisis - businesses have been scrambling to protect themselves, their clients and their teams. Marketers have been forced to rethink long term strategies and goals and perhaps focus on quick wins.As grim as it sounds, that was the first wave of excitement.Where we find ourselves now is a lull - for many, it’s become mundane and the adventure has run out. Is now the time to be re-evaluating the longer term strategy?And should we be preparing for second wave of excitement?
Hosted on Acast. See acast.com/privacy for more information.