Rob Gold on the next frontier of B2B marketing Agency Dealmasters podcast

Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients. 
Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty.
We talk about:
🔸 The most pressing priorities for CMOs of the biggest B2B brands
🔸 Why B2B has taken so long to understand, brand is crucial
🔸 The most significant changes within B2B marketing
🔸 What diversity in the workplace means to Merkle
Enjoy the conversation.
Mentioned in this episode:
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