23 min
S28E5 - Effectuating (!) programs unbillable hours - a podcast about better professional services marketing
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- Marketing
Ever heard of ”effectuation?” No? Well, it’s one of these management frameworks or something. And it contains a bunch of principles you might find helpful when preparing your marketing programs for execution. Here goes:
Ever heard of ”effectuation?” No? Well, it’s one of these management frameworks or something. And it contains a bunch of principles you might find helpful when preparing your marketing programs for execution. Here goes:
23 min