unbillable hours - a podcast about better professional services marketing

Ash, Flo
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY
unbillable hours - a podcast about better professional services marketing

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/

  1. 18 OCT

    S32E5 - Hard parts

    Ever wonder why consultancy marketing is such an uphill struggle? Well, we’ve identified the root causes—and in this episode, Ash and Flo will both present them to you and share tips for resolving them. Enjoy!

    30 min

  2. 27 SEPT

    S32E4 - Acing LinkedIn-Newsletters

    Ever wondered whether setting up one of those LinkedIn-Newsletters we’re all constantly invited to subscribe to would be ... worth it? We always had our doubts... until we came across Westofcenter’s Andy West, who, clearly, aced the LI-NL with his helpful, concise, and, above all, highly social ”Agency Advisory.” So... we invited him to the show, and asked him to explain ...

    29 min

  3. 13 SEPT

    S32E3 - Reducing cost

    Stressed out by ”new biz,” RFPs, pitches and proposals? Might be your firm’s vague value proposition is at fault... Listen to Ash and Flo discussing the ”downstream” issues caused by too broad, too generic propositions, and how these lead to much-too-high pre-sales and bid management efforts and business development cost. Oh, and, stay tuned for their tips re. how to do better!

    24 min

  4. 6 SEPT

    S32E2 - Promising outcomes

    We constantly tell consultancy marketers to speak less about what their firms do, and more about which outcomes they can deliver. But hey, easy for us to say, right? What are you supposed to do if your firm doesn’t seem to have any hard outcome data points to share? Ash and Flo explain:

    20 min

  5. 23 AUG

    S32E1 - Taking stands

    Can you position - and then successfully grow - a firm by positioning it around a extreme, if not ”radical” candor? Nikhil Suresh and his colleagues over at Hermit Tech (a ”radically ethical” data consultancy) sure think so - and continue to make waves by calling out the b******t in all things digital, data, and AI. Listen in to hear Nik speak to how it’s working for them!

    36 min

  6. 16 AUG

    S31E5 *Replay* - Service websites

    Do your firm’s service websites convert... or stink? Chances are, they’re at least a bit smelly - simply because that’s the expected state of things in this industry of ours. But don’t fret... you can make them much, much more effective quickly by using the principle and structure Flo discusses in this episode. Oh, you might want to reference this Bain website as you listen to this (it’s our case example for this episode).

    17 min

  7. 9 AUG

    S31E4 *Replay* Account planning

    It’s a summer break replay y’all ... focused on a key, key topic: Strategic account management - if well executed - is one of the best ways to win new work for a firm. Which is why we invited friend of the show and account strategy expert Ute Wellenberg to explain how she drives effective account planning. And, well ... Let’s just say: If your job is to market a consultancy - you can’t miss this episode!

    27 min

  8. 2 AUG

    S31E3 - Fixing workshops

    In our experience, many consulting workshops are far less effective than they should be – and it really has to change. Which is why we invited Mesozoic’s João Landeiro, an expert in workshop design and facilitation, to hear from him how experts can turn unfocused examples of do-not-much ‘executive education’ into laser-focused productivity sessions driving real results.

    43 min
See All (99)

Trailer

About

So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada