99 episodes

So, your job is to market a consultancy?

Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.

“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.

Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).

Care to give it a try? Then listen in right away - or read a bit more about the project here:

https://unbillable-hrs.com/

unbillable hours - a podcast about better professional services marketing Ash, Flo

    • Business
    • 5.0 • 1 Rating

So, your job is to market a consultancy?

Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing.

“unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you.

Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you).

Care to give it a try? Then listen in right away - or read a bit more about the project here:

https://unbillable-hrs.com/

    S30E5 - Stacking propositions

    S30E5 - Stacking propositions

    Q: ”Hey Ash, Flo - would love to implement some of the value proposition stuff you keep talking about. But we’re a 15-practice firm! Where should I even start?” A: ”You start by creating multiple propositions. Here, let me show you...” *proceeds to pull out pins, red string, and a Matryoshka doll*

    • 45 min
    S30E4 - Structuring know-how

    S30E4 - Structuring know-how

    All consultancies have know-how... but not all of them have it formalized (let alone refined to a point where it might become some form or IP). If your firm is in the latter group - which steps could you take towards a more refined, compelling form of ”know-how-packaging”? We asked Curley Thirty Three’s Liam Curley for tips:

    • 41 min
    S30E3 - Tweaking messaging

    S30E3 - Tweaking messaging

    Ash and Flo discuss a recent think piece from Source Global Research, pointing to interesting changes in professional services buyers’ spending patterns and service buying preferences. Is it time to tweak your firm’s messaging?

    • 19 min
    S30E2 - Formalizing methods

    S30E2 - Formalizing methods

    Sure, your firm has frameworks - but does it have a ”signature methodology,” i.e., a proprietary process designed to help educate prospects and structure engagements? If not, you should design one ASAP - and listen to this to learn how you might do it:

    • 24 min
    S30E1 - Leveraging feedback

    S30E1 - Leveraging feedback

    Have your value prop, signature method, and offerings defined (as per our earlier episodes)? Great, congrats! Then you’re ready to keep improving everything by using client feedback in some of the ways Ash and Flo describe here.

    • 26 min
    S29E5 - Shaping PoVs

    S29E5 - Shaping PoVs

    Does your consultancy have a point of view on its clients’ industry, business, and challenges yet? No? Well, then, this is the episode for you because in it, Ash and Flo share their framework for distilling one (or several, should you need them).

    • 24 min

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