Episode 9: Kaitlin Maud, Strategy expert and co-founder of Current Forward Strategy Sheroes

Kaitlin is co-founder of Current Forward a strategy consultancy based in Austin, Texas. Prior to forming Current Forward, Kaitlin served as Strategy Director at T3, an Austin-based innovation agency, where she was a delivery lead on the UPS account. Kaitlin has also consulted in Los Angeles with brands such as Apple and Beats by Dre. In 2018 she published the DIY Strategy Workbook to make strategy processes more accessible to small businesses and independent creative professionals. 
We chat about:
How Current Forward’s majority women ownership has shaped its approach
The agency’s immersive approach to insights
Kaitlin’s advice for other women wanting to start their own consultancy or agency
The importance of understanding and investing in you
Digital anthropology and the friction some brands face when attempting to be empathetic
Yoga! A love for both of us and learnings from yoga teaching that are surprisingly applicable to strategy
 
Links to some of the stuff we talked about -
Kaitlin’s agency Current Forward
Rain or Shine the creative recruitment company started by Kaitlin and her husband
The Life Brief by Bonnie Wan
Kaitlin’s TEDx talk on Lessons in Digital Anthropology
You can follow Kaitlin on Twitter @KaitlinMaud

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