Strategy Sheroes

strategysheroes
  • 5.0 (8)
  • MANAGEMENT

Podcast presented by strategist Breda Doherty promoting the voices of women leading strategy across different sectors and companies. Learn how they have made the move into strategic roles, their biggest learning experiences and advice they have for other women wanting to make the move into strategy or venture out on their own as business leaders, and consultants. Hosted on Acast. See acast.com/privacy for more information.

  1. 06/10/2022

    Episode 16: Minisode with Lisa Killbourn

    Resist my interview with Lisa Killbourn where we talk ineffective briefs, strategists role as "The Thinker", and designing the bridge to help clients get to where they need to go.  Listen to the full episode and read some more of my favourite quotes from Lisa here - https://www.strategysheroes.com/episodes/series-1-episode-4-lisa-killbourn   Hosted on Acast. See acast.com/privacy for more information.

    5 min

  2. 09/09/2021

    Episode 15: Morgan Graham, Partner and Chief Experience Officer at Experiences for Mankind

    Morgan Graham is a Partner and Chief Experience Officer at Experiences For Mankind, a San Diego based creative consultancy, with an ethos of preventing agency burnout and promoting work life balance. Morgan has been a marketing instructor at the University of San Diego, and is a long-term mentor in San Diego State University’s AZTEC mentorship programme. She is also on the board of Dent the Future, which brings together entrepreneurs, executives, and creatives who want to create positive and lasting global change. We chat about: Morgan’s amazing journey starting as an intern at Experiences for Mankind to now being partner Client servicing and strategy Meeting client needs without sacrificing the needs of team members How it’s possible to have agency ethos of preventing team burnout Links to some of the stuff we chatted about: Experiences for Mankind Dent the Future Hosted on Acast. See acast.com/privacy for more information.

    39 min

  3. 02/09/2021

    Episode 14: Anna Thairs, Strategy Director at Ogilvy Sydney

    Anna Thairs is an award-winning full-stack Strategy Director, holding senior strategy roles at Grey London and Portas in Melbourne before joining Ogilvy Sydney, where she’s also a member of the agency’s Behavioural Science unit. Anna is vocal about her experiences as a mixed-race woman with OCD, ADHD and depression, and is passionate about driving more in-depth approaches to inclusion and diversity in advertising and beyond. Our chat includes: Understanding neurodiversity and how organisations can be more inclusive to neurodiverse team members ADHD including Anna’s own experiences being diagnosed The idea of renaissance women strategists Intersectionality and the importance of nuance in our perspectives of humans Links to some of the stuff we chatted about: Lemon paper by Orlando Wood - How left brain thinking is undermining creativity and making advertising less effective John Cleese creativity talk at Nudgestock 2021 Learn more about Anna’s strategy career, and check out her amazing artwork Anna’s 2017 article on transformational thinking quoted in the interview Hosted on Acast. See acast.com/privacy for more information.

    51 min

  4. 26/08/2021

    Episode 13: Kim Mackenzie, Independent Brand Strategy Consultant & Founder of Ladies who Strategize

    Kim Mackenzie is an independent brand strategy consultant, copywriter and team builder with over 15 years experience. She has successfully transformed agency teams and collaborated with brands including Netflix, Lululemon, The Washington Post, Google, Apple and Michael Kors. Kim very much believes in paying it forward, founding the Ladies who Strategize online community which has over 1600 members globally. Our chat includes: How strategy shapes creative and how copywriting shapes strategy Curiosity and relationship building in successful business development The founding of Ladies who Strategize If you identify as female and work as a strategist you can apply to join the Ladies who Strategize slack group Find out more about Kim’s freelance services and experience How to Win Friends and Influence People by Dale Carnegie Chuck Klosterman on interview techniques   Hosted on Acast. See acast.com/privacy for more information.

    55 min

  5. 19/08/2021

    Episode 12: Ellen Petry Leanse, Silicon Valley Pioneer and Neuroscience Educator

    Ellen Petry Leanse is a Silicon Valley pioneer. She joined Apple in the 1980s and was a member of the Macintosh launch team and created the company’s first user focused online presence. Ellen has worked at or with company’s including Google, Facebook and Microsoft to make innovation more meaningful. Ellen is now Chief People officer at Lucidworks as well as being a Stanford Instructor, entrepreneur and author of The Happiness Hack, a best-selling guide to the neuroscience of Happiness and life satisfaction. Ellen and I chat about: Women’s thinking super-power Creativity as a strategic tool Overcoming the use of permission language and showing up as equals Mindfulness and reflective time Links from our chat: The Happiness Hack by Ellen Petry Leanse“Just” Say No by Ellen Petry Leanse Hosted on Acast. See acast.com/privacy for more information.

    39 min

  6. 24/09/2020

    Episode 11: Zoe Scaman, Founder at Bodacious

    Zoe is the founder of Bodacious, a London based strategy studio. Zoe has brought her strategic brain to leading agencies such as Universal McCann, and Droga5, consulted for Adidas and was the Global Head of Strategy for the Ridley Scott Creative Group. She has a wealth of experience across industries and if you follow Zoe on social media you’ll see she regularly advocates for other women in strategy. Zoe and I chat about: Zoe’s unique journey into strategy The lost art of asking questions and why this is so important Zoe’s perspective on what strategy is and what it looks like The important but scary prospect of expressing yourself Getting off the agency production wheel Links to some of the stuff we talked about: Zoe’s strategy studio Bodacious Zoe’s articles on Finding the Beauty in Boredom and The Lost Art of Asking Questions You can follow Zoe on twitter @zoescaman Hosted on Acast. See acast.com/privacy for more information.

    43 min

  7. 17/09/2020

    Episode 10: Mary McKenna, Tech entrepreneur and angel investor

    On this episode of Strategy Sheroes I’m joined by Mary McKenna. Mary is a tech entrepreneur, angel investor and was co-founder of the hugely successful e-learning company Learning Pool, where she was also my boss. She is one of the entrepreneurs in residence at the University of Oxford and is currently kickstarting new female founder network AwakenHub. Mary was awarded an MBE in 2014 for her services to Digital Technology, Innovation and Learning. We chat about: Mary's move from accountancy to becoming a tech entrepreneur and investor Her investment criteria The skills needed to be successful in business Mary's advice for female founders, and why she feels it's so important to pay it forward Links to some of the stuff we chatted about AwakenHub female founder network Mary shares more business, and networking advice on her Kicking Assets blog Follow Mary on Twitter @MMaryMcKenna Hosted on Acast. See acast.com/privacy for more information.

    31 min

  8. 10/09/2020

    Episode 9: Kaitlin Maud, Strategy expert and co-founder of Current Forward

    Kaitlin is co-founder of Current Forward a strategy consultancy based in Austin, Texas. Prior to forming Current Forward, Kaitlin served as Strategy Director at T3, an Austin-based innovation agency, where she was a delivery lead on the UPS account. Kaitlin has also consulted in Los Angeles with brands such as Apple and Beats by Dre. In 2018 she published the DIY Strategy Workbook to make strategy processes more accessible to small businesses and independent creative professionals.  We chat about: How Current Forward’s majority women ownership has shaped its approach The agency’s immersive approach to insights Kaitlin’s advice for other women wanting to start their own consultancy or agency The importance of understanding and investing in you Digital anthropology and the friction some brands face when attempting to be empathetic Yoga! A love for both of us and learnings from yoga teaching that are surprisingly applicable to strategy   Links to some of the stuff we talked about - Kaitlin’s agency Current Forward Rain or Shine the creative recruitment company started by Kaitlin and her husband The Life Brief by Bonnie Wan Kaitlin’s TEDx talk on Lessons in Digital Anthropology You can follow Kaitlin on Twitter @KaitlinMaud Hosted on Acast. See acast.com/privacy for more information.

    54 min
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Ratings & Reviews

5
out of 5
8 Ratings

About

Podcast presented by strategist Breda Doherty promoting the voices of women leading strategy across different sectors and companies. Learn how they have made the move into strategic roles, their biggest learning experiences and advice they have for other women wanting to make the move into strategy or venture out on their own as business leaders, and consultants. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    strategysheroes
  • Years Active
    2019 - 2022
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Copyright 2018 All rights reserved.
  • Show Website
    Strategy Sheroes