26 min
Switching to Servitization The Field Service Podcast
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- Management
In this episode, Field Service News Deputy Editor Mark Glover, speaks to Christian Kowalkowski, author of Service Strategy in Action: A Practical Guide for Growing your B2B Service and Solution Business, about the challenges businesses can face when adapting to a servitization model having been used to the more traditional transactional framework.
In this episode, Field Service News Deputy Editor Mark Glover, speaks to Christian Kowalkowski, author of Service Strategy in Action: A Practical Guide for Growing your B2B Service and Solution Business, about the challenges businesses can face when adapting to a servitization model having been used to the more traditional transactional framework.
26 min