176 episodes

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

Search News You Can Use - SEO Podcast with Marie Haynes Marie Haynes

    • Technology
    • 4.7 • 11 Ratings

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

    The September 2022 core update is live! How to assess impact in the early days of an update

    The September 2022 core update is live! How to assess impact in the early days of an update

    The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss:

    1) How the September Core Update and Helpful content updates may be related
    2) What to look for in early analytics data to see if you’ve been hit
    3) Google has told us specifically how to recover - It’s all about content and E-A-T
    4) Why Google’s core update questions are so important - machine learning likely plays a role!
    5) A bit on how we analyze competitors’ pages after a core update hit

    Apologies for the pointer clicking as I was screensharing! I’ll mute that sound the next time I record my screen.
    Links mentioned:
    https://developers.google.com/search/updates/ranking
    https://developers.google.com/search/blog/2022/08/helpful-content-update

    Resources on E-A-T:
    https://www.mariehaynes.com/resources/eat/
    https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
    https://www.youtube.com/watch?v=gccNPlL-a1g


    Marie’s newsletter:
    https://mariehaynes.com/newsletter
    Marie’s book
    https://mariehaynes.com/book
    Contact Marie
    https://mariehaynes.com/contact

    • 35 min
    Alan Kent from Google and Marie Haynes discuss tips for eCommerce and product review sites

    Alan Kent from Google and Marie Haynes discuss tips for eCommerce and product review sites

    In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of algorithm.

    Links:
    Google Search Central videos with Alan Kent
    All things Google Merchant Center with Alan Kent
    https://www.youtube.com/watch?v=0EMAqeyKYgk
    How to improve your ecommerce websites presence in Search results (6 tips)
    https://www.youtube.com/watch?v=YIUQolZDecM
    How to SEO optimize your ecommerce website (8 tips)
    https://www.youtube.com/watch?v=sGyZqUs9XqA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=7
    How to make your ecommerce website stand out in Google Search (6 tips)
    https://www.youtube.com/watch?v=MEpiG_AbaxA&list=PLKoqnv2vTMUPAMjD4uEeBjlMaB-Jj1iSo&index=8
    How to optimize images for your ecommerce website (6 tips)
    https://www.youtube.com/watch?v=RQH9IpcAucY

    Send examples to Alan:
    https://twitter.com/akent99

    • 53 min
    Google's "About this Result" gives us clues about improving E-A-T!

    Google's "About this Result" gives us clues about improving E-A-T!

    Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T.

    Links mentioned in this episode:
    https://blog.google/products/search/information-literacy/
    https://developers.google.com/search/blog/2019/08/core-updates
    https://services.google.com/fh/files/misc/hsw-sqrg.pdf
    https://support.google.com/websearch/answer/12003459
    Marie’s book
    https://mariehaynes.com/book
    Contact Marie
    https://mariehaynes.com/contact

    • 31 min
    Five things I learned from Google's July Quality Raters' Guidelines Update

    Five things I learned from Google's July Quality Raters' Guidelines Update

    In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on.

    Links mentioned:
    https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
    https://www.blog.google/documents/37/How_Google_Fights_Disinformation.pdf/
    https://services.google.com/fh/files/misc/hsw-sqrg.pdf
    https://www.google.com/search/howsearchworks/ho w-search-works/ranking-results/

    Marie's book:
    https://mariehaynes.com/book

    • 14 min
    How Google's pros and cons SERP annotations are generated

    How Google's pros and cons SERP annotations are generated

    In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search results

    Links mentioned in this episode:
    https://www.mariehaynes.com/pros-cons-and-serp-annotations/
    https://www.linkedin.com/pulse/google-proscons-rich-results-annotations-simone-de-palma/
    https://towardsdatascience.com/understanding-word-n-grams-and-n-gram-probability-in-natural-language-processing-9d9eef0fa058
    https://patents.google.com/patent/US20210406268A1/en
    https://cloud.google.com/natural-language
    https://searchengineland.com/micro-intents-seo-content-journey-mapping-386544
    https://www.kopp-online-marketing.com/micro-intents
    https://developers.google.com/search/blog/2021/04/product-reviews-update

    Hire Marie and the MHC team: https://mariehaynes.com/contact/

    • 24 min
    How our approach to analyzing traffic drops has changed with Alec Brownscombe

    How our approach to analyzing traffic drops has changed with Alec Brownscombe

    Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com.

    In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss.

    Newsletter episode 242
    www.mariehaynes.com/newsletter/episode-242/

    Subscribe to the newsletter:
    www.mariehaynes.com/seo-newsletter/

    Links:
    Mordy Oberstein discussing sites affected by the May Core update
    https://www.wix.com/seo/learn/resource/content-lessons-google-may-2022-update

    Cyrus Shepard - 3 Vital Click-Based Signals for SEO: First, Long, & Last
    https://moz.com/blog/click-based-seo-engagement-signals

    Tyler Hermanson - Why keywords are still so very important for SEO
    https://www.searchenginejournal.com/seo-guide/why-keywords-important-seo/

    Neeva discussing using quality raters and machine learning
    https://www.surgehq.ai/blog/beyond-clicks-how-neeva-uses-human-evaluation-of-search-quality-to-take-on-google

    https://www.seroundtable.com/how-google-search-uses-machine-learning-31386.html

    Contact Marie and the MHC team:
    www.mariehaynes.com/contact
    help@mariehaynes.com
    twitter.com/Marie_Haynes

    Alec Brownscombe's Twitter:
    twitter.com/mapleleafshs

    Submit a question for the next Q&A
    Mariehaynes.com/qa-with-mhc

    • 50 min

Customer Reviews

4.7 out of 5
11 Ratings

11 Ratings

digibeanie93 ,

My go-to SEO knowledge centre!

Marie and her team have an extreme wealth of knowledge about search. What they don’t know about SEO isn’t worth knowing. Highly recommended listen for anyone with a website in any industry.

RickPowerSEO ,

Incredibly helpful and valuable

I’ve listen to this podcast for months now and every single episode has genuine takeaways that can be applied in the crazy world of SEO. It’s delivered in a clear and useful way and it’s not to be missed - thank you!

Rubanselva ,

Super interesting

Thanks for the great insights!

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