188 episodes

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

Search News You Can Use - SEO Podcast with Marie Haynes Marie Haynes

    • Technology
    • 4.7 • 11 Ratings

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

    Summarizing the SOTR podcast on changes to the SEO Starter Guide with Gemini

    Summarizing the SOTR podcast on changes to the SEO Starter Guide with Gemini

    Google is changing their SEO starter guide. They're removing a bunch of content.

    This episode has visuals. Watch on Youtube:

    In this episode we talk about Google's Search off the Record Podcast and I'll share my thoughts on what is most important when it comes to ranking on Google today. We'll go through the latest Google Search off the Record podcast episode that talks about the changes they are making to the guide.

    Then, near the end we'll take my notes on this story and I'll show you how I use Gemini in Google's AI studio to summarize stories like this for newsletter.


    Marie's Thoughts (paid newsletter):

    SOTR podcast:

    • 33 min
    Let's Talk About Author Bios

    Let's Talk About Author Bios

    This is an impromptu, unscripted episode with Dr. Marie Haynes, recorded because of a recent news headline from Search Engine Roundtable that said, "Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials. Barry's article was prompted based on comments from Google's Search Liaison Danny Sullivan regarding yet another Verge article that does not look favourably on SEO.

    Are author bios a ranking factor?
    If you've followed my theories and teachings on Google's ranking systems, you know that I am indeed a proponent of using author bios in many situations. In the episode I share anecdotes of sites that did indeed see improvements after getting qualified authors and then doing more to share about their qualifications.

    Are author bios a ranking factor? No.

    Will having an author bio increase the chances that searchers will trust your site and find it useful. Sometimes, yes.

    We have recently learned from the DOJ antitrust trial against Google that user engagement signals are incredibly important when it comes to shaping the algorithm.

    In this episode, we go back to statements from John Mueller's help hangouts several years back to look at why the industry developed rules about author bios that most sites follow. They make so much more sense now that we understand how user engagement signals (called IS - likely information satisfaction) signals in the DOJ trial are used to train RankBrain.

    RankBrain is Google's AI that is used to re-rank the top 20-30 results and SERP features you see when you do a search.

    Hopefully this episode convinces you that both the following can be true:

    1) Author bios aren't a ranking factor

    2) Author bios can be a part of the entire package that helps improve user engagement and satisfaction signals, which in turn is what drives rankings.

    SER article:

    Verge article:

    Danny Sullivan's comments:

    • 37 min
    Gemini: The Most Profound Technological Shift in Our Lifetimes

    Gemini: The Most Profound Technological Shift in Our Lifetimes

    In this episode, we dive deep into Google's revolutionary new language model, Gemini, destined to be the most impactful technological shift of our time. Host Dr. Marie Haynes unravels its capabilities, which extend beyond text to encompass images, video, and beyond.

    Discover how Gemini's potential to transform information access, problem-solving, and decision-making could reshape our lives. While we wait for its full potential to unfold in 2024, learn how Bard, soon integrated into Google Assistant, offers a taste of the future.

    This episode delves into the criticisms of AI, encouraging listeners to actively engage with Bard and explore its possibilities. We also explore the exciting world of GPTs (apps built on chat GPT), which may possibly be seen in a similar form in Google AI Studio.

    • 20 min
    How AI gave me a business, took it away, and is now carving my future.

    How AI gave me a business, took it away, and is now carving my future.

    Oh boy, finally another podcast episode! This is an unscripted chatting episode where I share the story of what happened to my agency. It formed because of an understanding of AI - except I didn't know that at the time. Imagine my surprise when I realized that wait a second - Panda and Penguin - the Google algorithm shifts that made me obsess over SEO and leave my career as a veterinarian - were machine learning systems.

    It was understanding AI that created my SEO agency. But, understanding and optimizing for Google search was also our downfall. I expect many of you are going down the same road I did.

    It is time for a huge mindset shift when it comes to SEO. We found out in the Department of Justice's Trial against Google that user engagement plays a much bigger role in determining rankings than we thought.

    I hope you enjoy this episode!

    Links mentioned:
    My Helpful Content Workbook

    The Search Bar: https://community.mariehaynes.com/

    DOJ trial exhibits showing how much user engagement is used in the algo: https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits

    Marie's Thoughts (paid newsletter episode) where I explain this more:

    • 47 min
    Google's SGE Confirmed To Be The Future Of Search

    Google's SGE Confirmed To Be The Future Of Search

    Google has confirmed that SGE (Search Generative Experience) is not just an experiment, it is the future of search. Google's CEO Sundar Pichai said the SGE is "the next step in the journey" and also, "over time this will just be how search works."

    Here's what we know so far about the SGE, including screenshots of it in action.

    This is primarily a video episode, but even just listening, it should be quite helpful.

    Links mentioned in this episode:

    Marie's Helpful Content Workbook ($150) - This workbook will guide you through understanding user intent and creating content that meets it.

    Episode 297 of Search News You Can Use

    Google's Earnings Call where they discuss SGE being the future of Search

    Google's helpful content criteria

    Work with Marie

    • 27 min
    How Google's Helpful Content System Has Radically Changed Search

    How Google's Helpful Content System Has Radically Changed Search

    In this long-awaited return episode of Search News, Dr. Marie Haynes explains how Google's helpful content system has radically changed search rankings.

    She provides background on her experience studying Google's algorithms for over 16 years, and how the company has shifted to relying more on AI systems like helpful content rather than just links and keywords.

    Marie walks through the evolution of major algorithm updates like Panda and Penguin, and what they revealed about Google's capabilities and focus on content quality. She explains how machine learning models can now predict helpful content, with training data from quality raters.

    The episode provides real-world examples of sites that were impacted by recent helpful content updates, and what specific changes Google rewarded. Marie also offers advice for those struggling with helpful content suppression and wanting to better align with Google's criteria.

    This episode will completely change your understanding of modern search rankings, and what you should prioritize on your site for visibility and traffic in 2023 and beyond. Don't miss Marie's long-awaited insider perspective on Google's helpful content!

    More from Marie:

    Purchase my workbook to help you assess your content and improve its helpfulness


    Have me assess your site:


    Book time on my calendar to brainstorm with me about your site:


    Links mentioned in this episode:

    https://www.mariehaynes.com/newsletter/episode-295/ (Latest episode of newsletter where we discuss Project Tailwind/NotebookLM)

    https://developers.google.com/search/docs/fundamentals/creating-helpful-content (Google’s Guidance  on creating helpful content)

    https://searchengineland.com/whats-now-next-with-google-search-smx-next-keynote-389628 (Barry Schwartz and HJ Kim interview)

    https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality (Panda questions)

    https://www.mariehaynes.com/google-ai-systems/ (My article on how the helpful content system works)

    https://moz.com/blog/nine-years-of-google-algorithm (Dr. Pete Myers heatmap showing Penguin algo turbulence)   

    https://writings.stephenwolfram.com/2023/02/what-is-chatgpt-doing-and-why-does-it-work/ (understanding the math behind systems like the helpful content system)

    https://www.mariehaynes.com/what-we-know-about-googles-quality-raters/ How raters rate sites.

    • 53 min

Customer Reviews

4.7 out of 5
11 Ratings

11 Ratings

digibeanie93 ,

My go-to SEO knowledge centre!

Marie and her team have an extreme wealth of knowledge about search. What they don’t know about SEO isn’t worth knowing. Highly recommended listen for anyone with a website in any industry.

RickPowerSEO ,

Incredibly helpful and valuable

I’ve listen to this podcast for months now and every single episode has genuine takeaways that can be applied in the crazy world of SEO. It’s delivered in a clear and useful way and it’s not to be missed - thank you!

Rubanselva ,

Super interesting

Thanks for the great insights!

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