Seismic Sessions Seismic Sessions

In this episode of Seismic Sessions, hosts Gemma Livermore, International FS Marketing Lead at Seismic, and Rachael Rowe, RVP at Seismic, are joined by Madison Gray, Director of Investment Management Compliance at BNY Mellon and Hannah Pring, Chief Compliance Officer at Lockton, delve deep into the critical role of embedded compliance within the financial services industry. 

The discussion dives into how compliance has evolved from its traditional, reactive roots to become a proactive, integral part of business strategy and operations today. It emphasises the ever-changing role of compliance within the financial services sector, highlighting the importance of collaboration and technology in shaping its future. Additionally, the narrative accentuates the continuous journey of adaptation and advancement facing both compliance professionals and the wider financial services industry.

Show notes

Key takeaways from episode 3 of Seismic Sessions 






Embracing learning and adaptation: Provide guidance and enable employees to excel in their day-to-day roles to improve productivity, even in remote, hybrid, and global work environments. 

Evolving expectations and time management: Learn how to optimise your time and manage expectations in a world where quick responses from ChatGPT are the norm.

Collaboration as a catalyst for success: Foster open lines of communication to leverage collective knowledge and expertise,making more informed decisions, identifying innovative solutions, and driving positive outcomes.





Jump into the conversation:

[00:06:39] How the financial crisis impacts compliance
[00:08:26] The importance of compliance and regulatory accountability
[00:12:24] Global compliance challenges
[00:16:43] Why automation is valuable in compliance processes
[00:22:07] How compliance as a catalyst for innovation
[00:25:45] How AI can help
[00:28:47] How AIimpacts  work-life balance
[00:32:36] The future of compliance collaboration

In this episode of Seismic Sessions, hosts Rachael Rowe, RVP at Seismic, and Gemma Livermore, International FS Marketing Lead at Seismic, are joined by Caroline Ericsson, UK Head of Marketing and Communications at ABN AMRO, and Aimée Cole, Head of Marketing at ClearBank, to discuss the importance of marketing in a downturned economy.

This episode focuses on marketing strategies for challenging economic times, how to strike the balance between creativity and regulation in financial services marketing, and the importance of enablement technology for both compliance and innovation.





Show Notes


Key takeaways from the episode:






Marketing in Economic Fluctuations: When reflecting on personal experiences with marketing during economic ups and downs, it was clear that whilst there are benefits of having larger budgets during good times, there runs a risk of a team growing too quickly and becoming bloated. The need for marketing generalists was emphasised, enabling a team to be able to adapt to do more with less, regardless of the economic climate.

Technology's Impact on Marketing: Technology, particularly AI and enabling tech, has allowed for hyper-personalisation in marketing and has elevated the CMO role into the boardroom; while technology is powerful, the human element remains crucial in decision-making.

Investing in Marketing for the Future: The consensus was clear that cutting marketing budgets during downturns is a false economy. Investing in marketing is essential for growth, and companies that continue to invest in marketing are likely to outperform those that don't in the long run.





Jump into the conversation:

[00:03:32] Marketing in a downturned economy.

[00:04:42] Marketing in economic fluctuations.

[00:09:13] Creativity in marketing landscapes.

[00:12:45] Hybrid working in marketing teams.

[00:16:03] Knowledge sharing in remote work.

[00:19:48] Technology enabling marketing evolution.

[00:24:23] Hyper-personalization in marketing.

[00:28:28] Marketing investment for future growth.

[00:33:27] Marketing as an enablement factor.

[00:34:19] Streamlining in marketing strategies.

In the first episode of Seismic Sessions, host Gemma Livermore, International FS Marketing Lead at Seismic, is joined by guests Rachel Rowe, Regional Vice President at Seismic, Deon Pillay, Head of Marketing Operations at LGIM, and Victoria Edwards, Regional HR Leader for Asia at Locktons. The group delves into the world of Diversity, Equity, and Inclusion (DE&I) in the financial services industry, discussing the seismic shifts happening in the industry and the importance of enabling employees. The episode also explores the value of diverse voices and the role of coaching and mentoring, and also how technology for learning and coaching is bringing the gap for inclusion in the financial services industry.




Show notes
Key takeaways from episode 1 of Seismic Sessions 






The importance of enabling employees: The discussion in Episode 1 emphasises the significance of putting associates at the heart of every decision and ensuring they are supported and enabled from onboarding onwards.. By prioritising their well-being and growth, organisations can create a positive impact on both their employees and clients.

The value of diverse voices: The guests highlight the need for diverse perspectives at all levels of the organisation. They caution against simply appointing a chief diversity officer without empowering individuals to drive meaningful change. By embracing diversity and inclusion, businesses can harness the power of different perspectives and experiences, driving innovation and success.

Reshaping the financial services industry: DE&I initiatives are causing seismic shifts in the financial services industry. In this movement, enablement technology plays a crucial role as a key driver. By recognising the importance of DE&I and implementing frameworks and principles that align with these values, organisations can navigate the industry's changing landscape, stay relevant, and make a positive impact.



Jump into the conversation:

[00:00:46] Enablement in financial services.

[00:03:40] Lack of support for women.

[00:10:35] The importance of diversity.

[00:13:51] Looking beyond the tick box.

[00:14:47] Inclusion.

[00:19:04] Reverse mentoring and corporate communication.

[00:21:46] Inclusion and career opportunities.

[00:25:46] Trust in hybrid working.

[00:29:44] Belonging.

This is Seismic Sessions: Enabling the Financial Services Industry — a podcast dedicated to two things: revenue enablement and the Financial Services sector. Join us as we feature experts and leaders across the Financial Services industry who discuss innovative and impactful ways to sell, market, and deliver, memorable client experiences through enablement.