Side projects, promotion and building profile‪.‬ That's The Job

How do you promote yourself as a designer? There's lots of ways.
This week we talk about promotion. Richard discusses his experiences with BP&O and Logo Archive, and Craig talks about his experience with lots of side projects.
CONTENTS
1:04 - Getting comfortable with promoting yourself. Or not.
3:55 - Different parts of your personality aren’t exclusive.
6:38 - Design is an opportunity to learn.
7:15 - Finding your niche as a designer. Or not.
8:42 - Making that 10% difference.
10:09 - Becoming known for being a specialist.
12:13 - Self-promotion.
13:54 - The Design Press.
15:10 - Finding your own way with marketing.
19:35 - Promotion: you’re competing with everybody, not just designers.
21:00 - Cut through the noise.
21:46 - Clients want to know who you are, not just your results.
27:17 - A better way to promote yourself.
28:35 - Interaction is networking.
33:50 - How to outreach to design studios.
34:48 - A tip on self-promotion.
35:36 - Don't make it about you.
36:19 - Side projects can help build your career.
37:56 - Look to your own style to promote yourself.
40:18 - There's always value to a side project.
43:53 - Take on lots of side projects and try stuff out.

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That's The Job
Instagram https://www.instagram.com/thats_the_job_/
Twitter https://www.twitter.com/thats_the_job_/
Podcast https://thats-the-job.captivate.fm/

Rich Baird
Web: https://bpando.org/
Twitter: https://twitter.com/RichBaird
BP&O Twitter: https://twitter.com/bpandopinion
BP&O Instagram: https://www.instagram.com/bpandopinion/
Logo Archive Twitter: https://twitter.com/logoarchive
Logo Archive Instagram: https://www.instagram.com/logoarchive/
Buy Logo Archive issues: https://logoarchive.bigcartel.com/

Craig Burgess
Web: https://getdoingthings.com
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