8 episodes

The realities of working in design.
A weekly conversation with Richard Baird and Craig Burgess, two British graphic designers.

That's The Job Richard Baird and Craig Burgess

    • Design
    • 5.0, 4 Ratings

The realities of working in design.
A weekly conversation with Richard Baird and Craig Burgess, two British graphic designers.

    Starting out as a freelancer. Part Two.

    Starting out as a freelancer. Part Two.

    A few weeks ago we covered how to get started as a freelancer. This week we’re returning to the topic.


    00:11 - Qualifying a lead


    02:06 - Explain what they’re getting.


    04:55 - Saying no to things (red flags).


    10:01 - Setting expectations with clients.


    14:23 - Red flags. Part Two.


    16:43 - Writing proposals and winning work.


    24:31 - Explain your design work to a client.


    27:09 - Getting things wrong.


    30:34 - Red flags. Part three.


    31:11 - Do you get nervous when you present work?


    37:34 - Don't send angry emails.


    44:30 - Stepping away from projects.


    49:57 - The one piece of advice for getting started as a freelancer.


    FOLLOW


    That's The Job


    Instagram https://www.instagram.com/thats_the_job_/


    Twitter https://www.twitter.com/thats_the_job_/


    Podcast https://thats-the-job.captivate.fm/


    Rich Baird


    Web: https://bpando.org/


    Twitter: https://twitter.com/RichBaird


    BP&O Twitter: https://twitter.com/bpandopinion


    BP&O Instagram: https://www.instagram.com/bpandopinion/


    Logo Archive Twitter: https://twitter.com/logoarchive


    Logo Archive Instagram: https://www.instagram.com/logoarchive/


    Buy Logo Archive issues: https://logoarchive.bigcartel.com/


    Craig Burgess


    Web: https://getdoingthings.com


    Twitter: https://twitter.com/craigburgess


    Instagram: https://www.instagram.com/craigburgess


    YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    • 51 min
    Creative Process.

    Creative Process.

    This week Rich and Craig are joined by Adam Sandler (no, not that one) to discuss creative process.


    Where to find Adam Sandler online


    Twitter: https://twitter.com/NotTheFamous0ne


    Web: http://asgd.co/


    0:54 - Intro to Adam Sandler (no, not THAT one).


    1:50 - The pressure to productise.


    6:05 - Designing for fun or for money?


    9:33 - Providing your design work for free to promote yourself. 


    12:26 - Making design for in your style for clients.


    14:10 - To Adam: what's the aspiration for your work?


    16:46 - How close to getting Tame Impala are you?


    18:01 - How much does nostalgia feature in your work?


    21:12 - The line between design and art


    25:41 - How restraint boosts ideas.


    27:12 - How to improve your creative process.


    31:13 - Helping other designers


    33:29 - Becoming an "authority".


    36:33 - Do follower numbers matter?


    41:37 - Social is easier to achieve than getting featured in magazines.


    44:54 - Can you be an artist and a designer?


    50:37 - Creating a challenge to help you improve as a designer.


    52:15 - Adam Sandler creates a piece of 180 second art. Live.

    • 1 hr 7 min
    Starting out as a freelancer.

    Starting out as a freelancer.

    Richard and Craig discuss how to start out as a freelancer.


    CONTENTS


    0:43 - The fundamentals of starting out as a freelancer


    1:50 - Craig's experience of starting out as a freelancer


    3:33 - The freelancer business basics.


    6:10 - Feast or famine: how to deal with it as a freelancer


    8:14 - Build a recurring income as soon as you can.


    10:14 - How can you provide a retainer?


    12:47 - Keep in touch with previous clients.


    13:18 - Maintain the quality of your product with retainers.


    16:04 - Producing passive income.


    18:10 - Producing passive income by selling assets.


    22:25 - Legitimate alternatives to Adobe Creative Cloud.


    23:02 - Say yes more.


    31:32 - Before you start: network and build connections where you can.


    33:38 - How Richard got started with promotion.


    35:00 - Likes don't mean clients.


    38:33 - Deposits. Deposits. Deposits.


    43:54 - Setting up contracts and terms of business.


    FOLLOW


    That's The Job


    Instagram https://www.instagram.com/thats_the_job_/


    Twitter https://www.twitter.com/thats_the_job_/


    Podcast https://thats-the-job.captivate.fm/


    Rich Baird


    Web: https://bpando.org/


    Twitter: https://twitter.com/RichBaird


    BP&O Twitter: https://twitter.com/bpandopinion


    BP&O Instagram: https://www.instagram.com/bpandopinion/


    Logo Archive Twitter: https://twitter.com/logoarchive


    Logo Archive Instagram: https://www.instagram.com/logoarchive/


    Buy Logo Archive issues: https://logoarchive.bigcartel.com/


    Craig Burgess


    Web: https://getdoingthings.com


    Twitter: https://twitter.com/craigburgess


    Instagram: https://www.instagram.com/craigburgess


    YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    • 49 min
    Profile, Capital and Promotion.

    Profile, Capital and Promotion.

    Richard and Craig dig deeper into promotion as a designer. And: does having 150,000 subscribers on Instagram make you money?


    0:33 - Profile vs Capital.


    2:56 - Promoting yourself in 2020 is hard.


    5:48 - People who have built profiles might not be making money.


    6:45 - Promotion. It’s got to be about the work.


    11:54 - Can you teach ideas?


    13:59 - Read widely to help you have better conversations.


    20:22 - There's levels to promotion.


    21:36 - There's no rush.


    25:13 - Try lots of different stuff.


    27:39 - Putting yourself out in public is a hard first step.


    32:45 - Your work is still valuable with no likes


    33:48 - Use other designers as a catalyst


    35:04 - Is there money in having a big social following?


    41:28 - Having a blog as a designer


    42:40 - Catalogue your interests


    44:06 - Try new things.


    46:30 - Promotion is now a necessity.


    51:22 - Create your own TV channel.


    FOLLOW


    That's The Job


    Instagram https://www.instagram.com/thats_the_job_/


    Twitter https://www.twitter.com/thats_the_job_/


    Podcast https://thats-the-job.captivate.fm/


    Rich Baird


    Web: https://bpando.org/


    Twitter: https://twitter.com/RichBaird


    BP&O Twitter: https://twitter.com/bpandopinion


    BP&O Instagram: https://www.instagram.com/bpandopinion/


    Logo Archive Twitter: https://twitter.com/logoarchive


    Logo Archive Instagram: https://www.instagram.com/logoarchive/


    Buy Logo Archive issues: https://logoarchive.bigcartel.com/


    Craig Burgess


    Web: https://getdoingthings.com


    Twitter: https://twitter.com/craigburgess


    Instagram: https://www.instagram.com/craigburgess


    YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    • 52 min
    Side projects, promotion and building profile.

    Side projects, promotion and building profile.

    How do you promote yourself as a designer? There's lots of ways.


    This week we talk about promotion. Richard discusses his experiences with BP&O and Logo Archive, and Craig talks about his experience with lots of side projects.


    CONTENTS


    1:04 - Getting comfortable with promoting yourself. Or not.


    3:55 - Different parts of your personality aren’t exclusive.


    6:38 - Design is an opportunity to learn.


    7:15 - Finding your niche as a designer. Or not.


    8:42 - Making that 10% difference.


    10:09 - Becoming known for being a specialist.


    12:13 - Self-promotion.


    13:54 - The Design Press.


    15:10 - Finding your own way with marketing.


    19:35 - Promotion: you’re competing with everybody, not just designers.


    21:00 - Cut through the noise.


    21:46 - Clients want to know who you are, not just your results.


    27:17 - A better way to promote yourself.


    28:35 - Interaction is networking.


    33:50 - How to outreach to design studios.


    34:48 - A tip on self-promotion.


    35:36 - Don't make it about you.


    36:19 - Side projects can help build your career.


    37:56 - Look to your own style to promote yourself.


    40:18 - There's always value to a side project.


    43:53 - Take on lots of side projects and try stuff out.


    FOLLOW


    That's The Job


    Instagram https://www.instagram.com/thats_the_job_/


    Twitter https://www.twitter.com/thats_the_job_/


    Podcast https://thats-the-job.captivate.fm/


    Rich Baird


    Web: https://bpando.org/


    Twitter: https://twitter.com/RichBaird


    BP&O Twitter: https://twitter.com/bpandopinion


    BP&O Instagram: https://www.instagram.com/bpandopinion/


    Logo Archive Twitter: https://twitter.com/logoarchive


    Logo Archive Instagram: https://www.instagram.com/logoarchive/


    Buy Logo Archive issues: https://logoarchive.bigcartel.com/


    Craig Burgess


    Web: https://getdoingthings.com


    Twitter: https://twitter.com/craigburgess


    Instagram: https://www.instagram.com/craigburgess


    YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    • 47 min
    Money, morals and business.

    Money, morals and business.

    Rich Baird and Craig Burgess discuss the realities and practicalities of working as a designer.


    Our first two episodes are dedicated to pricing, money, and finding your way as a freelancer and an agency.


    CONTENTS


    1:22 - Winning awards. 


    7:02 - Survival is more important than anything. Part two. 


    8:34 - The reality of graphic design. 


    16:37 - To make money, you’ll need to speed up. 


    20:08 - An employed designer needs to understand this. 


    23:31 - Has Fiverr lowered the value of design? 


    27:35 - We’re all in it together. 


    28:36 - How can you elevate your value as a designer? 


    30:52 - The inflation of job titles. 


    33:35 - It takes 15 years to design simple stuff. 


    35:50 - The uncomfortable relationship with “value”. 


    38:13 - When do you decide to raise your prices? 


    39:54 - Time and money. 


    41:35 - Do you charge different clients the same amount of money for the same job? 


    46:12 - The morals of pricing. 


    48:50 - Think for yourself. 


    49:29 - How much should I charge for my work? 


    54:44 - You don’t need to conform. 


    59:26 - Algorithmic governance. 


    1:00:40 - It’s all about doing what you like and love.


    FOLLOW


    That's The Job


    Instagram https://www.instagram.com/thats_the_job_/


    Twitter https://www.twitter.com/thats_the_job_/


    Rich Baird


    Web: https://bpando.org/


    Twitter: https://twitter.com/RichBaird


    BP&O Twitter: https://twitter.com/bpandopinion


    BP&O Instagram: https://www.instagram.com/bpandopinion/


    Logo Archive Twitter: https://twitter.com/logoarchive


    Logo Archive Instagram: https://www.instagram.com/logoarchive/


    Buy Logo Archive issues: https://logoarchive.bigcartel.com/


    Craig Burgess


    Web: https://getdoingthings.com


    Twitter: https://twitter.com/craigburgess


    Instagram: https://www.instagram.com/craigburgess


    YouTube: https://www.youtube.com/channel/UCBoobSPKTPGviy41A6vBc6w

    • 1 hr 2 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

chris-pilk ,

Insightful and honest

This is the first ‘design’ podcast I can actually relate too. The discussions are refreshingly honest and relatable as a UK designer. Great podcast - keep them coming!

jonsaul ,

More of the same please !!

Finally... a real, honest and enlightening design podcast.

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