We have reached 100 episodes of The Email Marketing Show! Whoop! To celebrate we (Rob and Kennedy) have recorded a very special behind-the-scenes episode - a week in the life here at Email Marketing Heroes.
We talk about what we do on Sundays (Kennedy), Mondays, and Wednesdays, how we build our campaigns, how we write our daily emails... and how Kennedy puts his underpants on in the morning. You really don't want to miss this one...
SOME EPISODE HIGHLIGHTS:
(3:15) The team at Email Marketing Heroes.
(7:06) Should you make time for email marketing?
(9:20) A Sunday in the life of Email Marketing Heroes.
(11:08) A Monday in the life of Email Marketing Heroes.
(18:15) Email Marketing Wednesday!!!
(20:54) What about our daily emails?
(25:58) Batching, batching, batching.
(31:42) Email marketing is the one activity that will grow your business!
(35:15) Did Rob and Kennedy really record this whole episode naked?
(36:40) Subject line of the week.
The team at Email Marketing HeroesIf you're new to the show, welcome. We are Rob and Kennedy, we run The Email Marketing Show and an awesome membership called https://get.emailmarketingheroes.com/league/ (The League of Email Marketing Heroes). Rob and Kennedy (and some of our staff) are based in the North East of England and have a remote team with members from all over the world, including India and Columbia.
We are currently making mid-6 figures a year and might even be able to hit a million soon. But we don't say this to brag (honestly!) For us, how much we make is a measurement of how many people we can spread the word to about this really good email marketing stuff!
Should you make time for email marketing? As we take you behind the scenes of our working week, you'll see just how much time we spend on email marketing. And you might think: "Of course you guys spend time on email marketing. You teach the stuff!" And you'd be right in thinking that.
But the real reason why we spend a lot of time on email marketing is because our business would dry up if we didn't. You see, 90% of our sales come from email marketing, so we couldn't afford not to do it. It's not a question of having time for us - in fact, we don't have time not to do it.
And in our opinion, neither do you! As Rob always says, if you're not spending time on email marketing, what else are you spending it on? Are we all inventing stuff that we could be doing in order to feel like we're being productive and getting loads done? Does what you do every day really move the needle in your business? Our tip is to focus on the activities that make you sales - and that's always going to be email.
With email, you can make sales now but also setting up sales for the future. And that's how your business is going to grow. So focus on building systems in your business that will make you sales both now and in the future.
And with that out of the way, let's look into our week...
A Sunday in the life of Email Marketing HeroesBelieve it or not, our working week starts on a Sunday, which is when Kennedy will spend a couple of hours looking at our social media channels, including our http://www.instagram.com/robandkennedy/ (Instagram), the https://en-gb.facebook.com/groups/emailmarketingshow/ (Email Marketing Show Community for Course Creators Facebook Group), and our https://www.facebook.com/emailmarketingheroes/ (Facebook page) and, in one sitting, plan the content we are going to be sharing. Kennedy will typically record around 6 videos and create a whole bunch of graphics or brief them to our awesome designer Parul.
And the reason why he chooses to do it on a Sunday is that during the week we are focused on supporting our staff on Slack. On a Sunday, the team is off, so Kennedy can get in his creative zone. Plus, he finds that weekends are the best times to come up with new ideas!
A Monday in the life of Email Marketing HeroesMonday marks the official start of the week here