30 min
"Successful Trade Show Engagement for Exhibitors" Part 5 - "Follow Up Process" With Lee Ali, MD Expo Stars #eventprofs The Dan Assor Show #eventprofs
-
- Marketing
The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 29th July 2022
In this fifth episode we discuss ""Follow Up Process"
There are some scary statistics out there that state that as much as up to 70% of leads are not followed up after the show – is this true and why is this the case?
What are the key stages of the follow up process?
When should you plan the follow up process?
Is there anything that you can be doing to bridge the gap between the end of the exhibition and the follow up process?
You can seemingly have a great conversation on the booth, and after the event, the prospect disappears off the face of the earth (especially at international exhibitions) – why does this happen?
A lot of companies score their leads i.e., warm to cold or 1 to 10 – why does this matter in the follow up process?
Which department should hold accountability - and why is this important?
How do you track your progress on the leads?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.
You can watch this episode, and the previous episodes here https://www.danassor.com/channels/special-events
https://www.danassor.com/ for all of my content
The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 29th July 2022
In this fifth episode we discuss ""Follow Up Process"
There are some scary statistics out there that state that as much as up to 70% of leads are not followed up after the show – is this true and why is this the case?
What are the key stages of the follow up process?
When should you plan the follow up process?
Is there anything that you can be doing to bridge the gap between the end of the exhibition and the follow up process?
You can seemingly have a great conversation on the booth, and after the event, the prospect disappears off the face of the earth (especially at international exhibitions) – why does this happen?
A lot of companies score their leads i.e., warm to cold or 1 to 10 – why does this matter in the follow up process?
Which department should hold accountability - and why is this important?
How do you track your progress on the leads?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.
You can watch this episode, and the previous episodes here https://www.danassor.com/channels/special-events
https://www.danassor.com/ for all of my content
30 min