The Dan Assor Show #eventprofs daniel assor

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"

A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.

Originally broadcast live into LinkedIn Friday 29th July 2022

In this fourth episode we discuss ""Follow Up Process"


There are some scary statistics out there that state that as much as up to 70% of leads are not followed up after the show – is this true and why is this the case?
What are the key stages of the follow up process?
When should you plan the follow up process?
Is there anything that you can be doing to bridge the gap between the end of the exhibition and the follow up process?
You can seemingly have a great conversation on the booth, and after the event, the prospect disappears off the face of the earth (especially at international exhibitions)  – why does this happen?
A lot of companies score their leads i.e., warm to cold or 1 to 10 – why does this matter in the follow up process?
Which department should hold accountability -  and why is this important?
How do you track your progress on the leads?

Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.

You can watch this episode, and the previous episodes here https://www.danassor.com/channels/special-events 

https://www.danassor.com/ for all of my content

This week I spoke with Tamar Beck, CEO & co-founder Gleanin, “the Community Marketing platform for event marketers”.

The conversation includes;


Tamar’s journey from employee to business owner
Why treating marketing as simply visitor promotion is a missed opportunity
How marketing can help generate exhibition sales
Monetisation models for communities
Putting values above revenues
How the exhibition Industry can attract new talent
Industry diversity & inclusion
Which event professionals she would be happy to be stranded on a desert island with!

The Dan Assor Show is supported by community patrons

Smart Digital https://smart-digital.co.uk/

Tarsus Group https://www.tarsus.com/

Nineteen Grouphttps://www.nineteengroup.com/

SISO https://www.siso.org/

tfconnect https://www.tfconnect.global/  

Patron, Speaking, or Sponsorship opportunities dan@danassormedia.com for information

Website https://www.danassor.com

Twitter https://twitter.com/VodcastDan

LinkedIn https://www.linkedin.com/in/danassor/

Facebook https://www.facebook.com/danassorpodcast

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"

A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.

Originally broadcast live into LinkedIn Tuesday 14th June 2022

In this fourth episode we discuss ""Your KPI Measurement"

✔What are the key metrics you need to measure that define success ?
✔What information do you need from attendees?
✔How will you collect attendee data?(pros and cons of badge scans, biz cards collected etc)
✔How will you integrate this data into your CRM?
✔How will you allocate the sales leads?
✔How do you measure your staff effectiveness on the booth?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.

You can watch this episode, and the other episodes here https://www.danassor.com/channels/special-events

https://www.danassor.com/ for all of my content.

This week I spoke with Adam Simpson, Director of Marketing & US Sales at etc.venues 

etc.venues operates nearly 500,000 square feet of space through 17 venues across London, Birmingham, Manchester and New York. In 2019, they hosted 19,000 events attended by 965,000 delegates. 

The conversation included;


The return to live, and the nature of hybrid events
Evolving client & sponsor requirements, and expectations of venues post pandemic
The concept of "Third space" – companies using venues regularly for town hall meetings and other internal events now that they have downsized their offices
Event industry predictions for the next 12 months

Watch this episode here https://www.danassor.com/posts/event-venues-landscape-with-adam-simpson-director-of-marketing-us-sales-etc-venues-eventprofs 

The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global

Thankyou to our community patrons

Smart Digital https://smart-digital.co.uk/

Tarsus Group https://www.tarsus.com/

Nineteen Grouphttps://www.nineteengroup.com/

SISO https://www.siso.org/

Patron, Speaking, or Sponsorship opportunities dan@danassormedia.com for information

Websitehttps://www.danassor.com

Twitter https://twitter.com/VodcastDan

LinkedIn https://www.linkedin.com/in/danassor/

Facebook https://www.facebook.com/danassorpodcast

This week I spoke with Claire Wise, internal recruitment manager at Mark Allen Group, a family-owned media and information organisation with over 450 employees. Founded in 1985, the group has grown to be a global business a diverse portfolio of market-leading brands, digital products and events providing quality content and information services to specialist business and consumer communities.

In this episode Claire tells me about how she has evolved the internal recruitment function whilst hiring over 100 new staff in the last 12 months, the process the business goes through when recruiting staff, what makes for a good candidate application, an update on the recruitment market, and ways to establish a positive company culture.

Watch this episode here https://www.danassor.com/posts/talent-recruitment-culture-with-claire-wise-mark-allen-group-eventprofs 

The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global

Thankyou to our community patrons

Smart Digital https://smart-digital.co.uk/

Tarsus Group https://www.tarsus.com/

Nineteen Group https://www.nineteengroup.com/

SISO https://www.siso.org/

Patron, Speaking, or Sponsorship opportunities dan@danassormedia.com for information

Website https://www.danassor.com

Twitter https://twitter.com/VodcastDan

LinkedIn https://www.linkedin.com/in/danassor/

Facebook https://www.facebook.com/danassorpodcast

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"

A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.

Originally broadcast live into LinkedIn Friday 6th May 2022.

In this third episode we discuss "Your Booth Staff"

✔How will you select and upskill the right booth staff
✔What key job roles are needed at the both?
✔What personal objectives will you set your team?
✔How will you motivate and reward them for meeting their objectives?
✔How will you maintain high energy levels during the exhibit hours?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.

You can watch this episode, and all the other episodes here https://www.danassor.com/channels/special-events

https://www.danassor.com/ for all of my content.