The Dan Assor Show #eventprofs daniel assor

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"

A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.

Originally broadcast live into LinkedIn Tuesday 14th June 2022

In this fourth episode we discuss ""Your KPI Measurement"

✔What are the key metrics you need to measure that define success ?
✔What information do you need from attendees?
✔How will you collect attendee data?(pros and cons of badge scans, biz cards collected etc)
✔How will you integrate this data into your CRM?
✔How will you allocate the sales leads?
✔How do you measure your staff effectiveness on the booth?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.

You can watch this episode here https://www.danassor.com/posts/engagement-for-trade-show-exhibitors-with-lee-ali-md-expo-stars-interactive-eventprofs

https://www.danassor.com/ for all of my content.

This week I spoke with Adam Simpson, Director of Marketing & US Sales at etc.venues 

etc.venues operates nearly 500,000 square feet of space through 17 venues across London, Birmingham, Manchester and New York. In 2019, they hosted 19,000 events attended by 965,000 delegates. 

The conversation included;


The return to live, and the nature of hybrid events
Evolving client & sponsor requirements, and expectations of venues post pandemic
The concept of "Third space" – companies using venues regularly for town hall meetings and other internal events now that they have downsized their offices
Event industry predictions for the next 12 months

Watch this episode here https://www.danassor.com/posts/event-venues-landscape-with-adam-simpson-director-of-marketing-us-sales-etc-venues-eventprofs 

The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global

Thankyou to our community patrons

Smart Digital https://smart-digital.co.uk/

Tarsus Group https://www.tarsus.com/

Nineteen Grouphttps://www.nineteengroup.com/

SISO https://www.siso.org/

Patron, Speaking, or Sponsorship opportunities dan@danassormedia.com for information

Websitehttps://www.danassor.com

Twitter https://twitter.com/VodcastDan

LinkedIn https://www.linkedin.com/in/danassor/

Facebook https://www.facebook.com/danassorpodcast

This week I spoke with Claire Wise, internal recruitment manager at Mark Allen Group, a family-owned media and information organisation with over 450 employees. Founded in 1985, the group has grown to be a global business a diverse portfolio of market-leading brands, digital products and events providing quality content and information services to specialist business and consumer communities.

In this episode Claire tells me about how she has evolved the internal recruitment function whilst hiring over 100 new staff in the last 12 months, the process the business goes through when recruiting staff, what makes for a good candidate application, an update on the recruitment market, and ways to establish a positive company culture.

Watch this episode here https://www.danassor.com/posts/talent-recruitment-culture-with-claire-wise-mark-allen-group-eventprofs 

The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global

Thankyou to our community patrons

Smart Digital https://smart-digital.co.uk/

Tarsus Group https://www.tarsus.com/

Nineteen Group https://www.nineteengroup.com/

SISO https://www.siso.org/

Patron, Speaking, or Sponsorship opportunities dan@danassormedia.com for information

Website https://www.danassor.com

Twitter https://twitter.com/VodcastDan

LinkedIn https://www.linkedin.com/in/danassor/

Facebook https://www.facebook.com/danassorpodcast

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"

A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.

Originally broadcast live into LinkedIn Friday 6th May 2022.

In this third episode we discuss "Your Booth Staff"

✔How will you select and upskill the right booth staff
✔What key job roles are needed at the both?
✔What personal objectives will you set your team?
✔How will you motivate and reward them for meeting their objectives?
✔How will you maintain high energy levels during the exhibit hours?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.

You can watch this episode here https://www.danassor.com/posts/engagement-for-trade-show-exhibitors-with-lee-ali-md-expo-stars-interactive-eventprofs

https://www.danassor.com/ for all of my content.

TranslateAble provide linguistic expertise that supports the event industry and all its players. 

Julia Danmeri, its founder, discusses her background in the events industry as an operations professional, the idea for the business, services that it provides & running a small business.

The Dan Assor Show is sponsored by tfconnect a specialist recruitment and executive search consultancy for the global events and exhibitions industry. https://www.tfconnect.global

Watch this episode here https://www.danassor.com/posts/languages-in-events-with-julia-danmeri-founder-translateable

Thankyou to our community patrons

Smart Digital https://smart-digital.co.uk/

Tarsus Group https://www.tarsus.com/

Nineteen Group https://www.nineteengroup.com/

SISO https://www.siso.org/

Patron, Speaking, or Sponsorship opportunities dan@danassormedia.com for information

Website https://www.danassor.com

Twitter https://twitter.com/VodcastDan

LinkedIn https://www.linkedin.com/in/danassor/

Facebook https://www.facebook.com/danassorpodcast

The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"

A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.

Originally broadcast live into LinkedIn Friday 1st April 2022.

In this second episode we discuss "Your Attendee Journey"


What is your ideal target audience? 
What are their paint points & aspirations?
Why should you visit their booth? 
How will you engage them in conversation? 
What do you want them to think, feel, and do at your booth? 

Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.

You can watch this episode here https://www.danassor.com/posts/engagement-for-trade-show-exhibitors-with-lee-ali-md-expo-stars-interactive-eventprofs

https://www.danassor.com/ for all of my content.