Say hello to Misfits.health, the health and wellness brand transforming the industry for a new generation. It all started 3 years ago as a brand looking to tap into the female nutrition space. However, their recent rebrand has been much more meaningful than just new packaging. It has seen them overhaul their supply chain - going 100% plant-based, plastic-free and opening their brand up to everyone (not just women). They have also curated a whole new range of nootropic products for your mind, body, gut, energy, calm, sleep and defence. They call it 'mood-defining nutrition'. The protein and supplements world - take note. A few valuable lessons could be learned from this spritely young challenger brand.