People Doing Things

Ed Little
  • 4.8 (56)
  • Entrepreneurship

'People Doing Things' is a podcast series celebrating and inspiring the entrepreneurs of tomorrow. Hosted by Ed Little a brand strategist and founder who runs his own branding agency called Roleplay, helping brands find their role in culture and play the part.

  1. Better Sundays - Tarek Moursi

    4 days ago

    Better Sundays - Tarek Moursi

    Welcome Tarek Moursi, the founder of Better Sundays - the hard kombucha brand proving that you don't have to choose between a good time and a good gut. We've spent the last decade watching the 'low and no' category take off, and while it's great for a Tuesday night, sometimes you still want a drink - you just don't want the beer bloat or the sugar-laden cider crash. Enter the 'healthy hedonist'. Reflecting the cultural shift that's happening where drinkers are moving away from the 'all or nothing' mentality and looking for what Tarek calls 'sessionable' alternatives that fit a more modern lifestyle.    This is a category on fire. While the general UK kombucha market is growing at a healthy clip, the hard kombucha segment is projected to rocket at a staggering CAGR of 18.7% through to 2033. People are waking up to the fact that you can have your live cultures and your 3% ABV too.   Tarek didn't come from a drinks background. He spent his 20s in the high-pressure worlds of fintech and asset management, making 200 calls a day and leaving jobs just before he was asked to go. Better Sundays was born out of a personal need - traditional booze was making him feel gross, and the alternatives weren't hitting the mark. From brewing in his kitchen to a 50-store Waitrose launch this November, Tarek has built Better Sundays with a 'brutal speed' that most founders only dream of. In this episode, we delve into the 'bloody awful' reality of bootstrapping, why being an industry outsider is actually a superpower, and the 3 a.m. cash-flow worries that come with an opportunity that's outstripping your balance sheet. Pop a can, enjoy the cultures, and enjoy.

    40 min
  2. JENKI - Claudia Boyer

    13 Apr

    JENKI - Claudia Boyer

    Say hello Claudia Boyer, co-founder of JENKI - the UK's favourite matcha brand, coming to a high street near you. Swapping the coffee jitters for a 'calm focus'. As a coffee lover, I've always been curious (yet skeptical) of matcha. Isn't it just 'green tea' rebranded for a new generation? For those who want to feel focused, not wired - swapping bean origin and moka pots for function and status - antioxidants and L-theanine, with an aesthetic that says 'we're on top of a chaotic life, not part of it'.  This culture shift is a massive business opportunity. The UK matcha market is exploding, currently valued at around £175 million and projected to rocket to a staggering £300 million by 2033, at a CAGR of 8.6%. Claudia and her husband Otto saw this opportunity early and went straight to the source - the hills of Uji, Japan - to find a ceremonial grade powder that actually tasted good. They started with a £15 market stall at Brick Lane and have since built a new world of matcha with bars in Spitalfields, Selfridges, and Battersea Power Station, delivery for those who need it on demand, DTC channels those who need it at home, as well as wholesale for those who need it in store.  In this episode, we delve into the confidence it took to remove coffee from their menu, the reality of building a business while raising twins, and why matcha is the drink of a new generation.  Grab your whisk and enjoy.

    39 min

  3. 18 Mar

    Spill - Lou Cheadle and Sofia Buttarazzi

    Say hello to Lou and Sofia, co-founders of SPILL - the tea brand on a mission to 'spill the tea' on a broken global industry. We've all been there: standing in the supermarket aisle, reaching for a box of bags for a couple of quid. It's convenient, it's 'British', but as Lou and Sofia realised, it's dull and ethically murky. That's because most 'everyday' tea is a blend of hundreds of cheap leaves, processed to the point where the flavour (and the farmer's pay) - is stripped away. Lou is a tea heavy weight by trade. A former buyer at Tetley who went on to co-found Teapigs and spark the UK's first tea renaissance. And Sofia ran it by her side with a focus on brand.  But there was unfinished business. Whilst a lot had changed in speciality tea, not a lot had changed in the tea we drink everyday. They've launched SPILL to upgrade the humble cuppa - championing taste, fair pay and transparency. Grown in volcanic soil and sourced from smallholder farmers who are paid 50% above the Fairtrade minimum, SPILL is a 'challenger' that is serious about tea, yet playful about everything else.   In this episode, we delve into why 'tea is too cheap,' the agony of choosing a name, and why the most radical thing you can do for your morning brew is to stop blending and start 'spilling.' So pop on the kettle, pull out the biscuit tin and have a brew.

    48 min
  4. The Pass - Joseph De Klee

    15 Feb

    The Pass - Joseph De Klee

    Say hello to Joseph De Klee, the founder and publisher of The Pass - the tabloid publication staging a coup against the shallow scroll of the hype-led algorithm. Since the rise of fast-form, video-based social content, we've been 'robbed' of honest restaurant reviews. We've traded hard graft for hype, and the beauty of the written word for the 'like' button. It's a landscape where the algorithm dictates our appetite, leaving us with a digital dining scene that's lost its soul. Joseph saw this digital decay and decided to go analog. He's created a nostalgic enclave for those who love restaurants and the written word - a space to retreat to without the distraction of the internet. It is a quarterly magazine that acts as a 'heat lamp' on the city's most delicious corners. Written by those at the hospitality coal face - the chefs, the makers, and the late-night diners - The Pass is not just a newspaper; it's a quiet celebration of the grit-and-all restaurant scene. In an era where print is supposedly 'dying,' Joseph is paying homage to newsprint, rescuing our tastebuds from the scroll. In this episode, we'll delve into the 'heat lamp' philosophy, the brutal honesty needed to review your peers, and why the most radical thing you can do in 2026 is put down your phone and pick up a paper. Tuck in.

    39 min
  5. Wahaca - Mark Selby

    31 Jan

    Wahaca - Mark Selby

    Introducing Mark Selby, the co-founder and CEO of Wahaca - the brand that sparked the UK's Mexican food revolution. The big, bland problem: Back in 2007, the UK was stuck in a Tex-Mex time warp. Think heavy cheese, stodgy nachos, and sombreros. It was a caricature of a culture that deserved better.  Mark and his co-founder Thomasina Miers saw this gap and turned it into a movement, bringing the vibrant, fresh, and zesty "market-style" food of Oaxaca to the streets of London. Today, Wahaca is much more than a restaurant; it's a blueprint for regenerative hospitality.  But as the brand has grown to 14 sites with a £40m turnover, it has run into a new kind of modern hurdle: the "chain" stigma. Mark has been vocal about the "noose" around his neck - the struggle of being a high-street innovator in a world where "chain" has become a dirty word to the younger generations. In this episode, we'll dig into the vision for Wahaca 2.0 with their killer new flagship restaurant in Paddington Square, the brutal resilience needed to survive the ups & downs of the hospitality world, and how chance encounters can change your life.  Tuck in.

    50 min
  6. Roots Allotments - Christian Samuel

    18/11/2025

    Roots Allotments - Christian Samuel

    Say hello to Christian Samuel, one of the great minds behind Roots Allotments, the brand that is completely reimagining local allotments for the 21st century. The big muddy problem: gargantuan waiting lists up and down the country. With the average waiting time being 2 years and some taking as long as 17 years - making it almost impossible for most people to grow their own food in the UK, made worse by the steep learning curve that often discourages beginners.  Roots Allotments saw this problem and turned it into an exciting movement - the no dig revolution. Founded by a team of friends from Bath, the brand provides a full-service, subscription-based plot complete with tools, seeds, unlimited compost, and expert support from an on-site Patch Manager. Today they have over 21 sites from Bath to Sheffield, Telford to Nottingham and a growing community of roughly 5,000 with a bold pledge to create a thousand growing communities in the next decade. But, as we all know, disrupting a traditional industry comes with challenges.  Roots has attracted significant protest from the left and right of the political spectrum. NIMBY locals who don't want to see 'their' grassland turned into community allotments. And those who believe capitalism, in any form, can be a force for good.   In this episode, we'll dig into the mission to democratise growth, how their VC-backed, full-service model works, the controversial relationship between social impact and scaling a profitable business. Ready to get your hands dirty?

    39 min
  7. Oat Cult - Ben da Costa

    27/10/2025

    Oat Cult - Ben da Costa

    Ben da Costa is one of brilliant minds behind Oat Cult - the overnight oats brand inviting you to join the cult (if you dare).  Having burst onto the breakfast scene earlier this year they've taken socials by storm with their standout packaging and provocative illustrative content as well as a debut brand film, parodying horror films like The Wicker Man, showcasing a fictional cult with a devotion to overnight oats - brought to life by a bootstrapped team of powerhouse creatives. The brand was born from a simple frustration: that breakfast is often a choice between "ultra-processed nonsense" or a "faff" you have to remember to prep 12 hours in advance.  Oat Cult provides a simple solution: the UK's first ready-to-mix overnight oat sachets that are high in fibre, free from added sugar, and packed with 1 billion live cultures to worship your gut. Merging two of the biggest trends in food right now: convenience and gut health, wrapping it up in a bold, subversive brand that is hard to forget.  In this episode, we're going to delve into them blowing their whole start-up budget on a make or break brand film, the risk it takes to make breakfast a bit more culty and why the food industry needs a bit more creativity and.  Tuck in, if you're brave enough.

    48 min
  8. My Skin Feels - Danielle Close

    20/10/2025

    My Skin Feels - Danielle Close

    Today, we are swapping the confectionery aisle for the bathroom cabinet with a founder who is turning the entire skincare world on its head. I'm excited to introduce Danielle Close, founder of My Skin Feels - the award-winning brand that is turning food waste into feel-good skincare. Danielle spent nearly 15 years in the beauty industry, including a formative role on the founding team of Charlotte Tilbury, where she saw first-hand just how unsustainable and confusing the industry had become, followed by 10 years as a creative consultant. The lightbulb moment came when she realised: if no one was going to change the industry so she had to prove it could be done. Now, her products are created using the antioxidant-rich by-products from things like tomato ketchup, olive oil, and breakfast oats. This is rescued food that is not only kind to the planet but is showing incredible results on sensitive and eczema prone skin. In this episode, we dive into how Danielle went from the high-glamour world of mega-brands to finding 'beauty in waste', the fascinating connection between intuition and entrepreneurship (yes, she is also a Professional Psychic Medium!), and how listening to your skin is the quickest way to listen to your entire self. Grab your cleanser and enjoy.

    40 min
See All (100)

4.8
out of 5
56 Ratings

About

'People Doing Things' is a podcast series celebrating and inspiring the entrepreneurs of tomorrow. Hosted by Ed Little a brand strategist and founder who runs his own branding agency called Roleplay, helping brands find their role in culture and play the part.

Information

  • Creator
    Ed Little
  • Years Active
    2020 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Show Website
    People Doing Things

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