Welcome to The Brand Education Podcast - Higher Education's very first podcast dedicated to Brand.
This podcast is all about breaking barriers to brand in higher education. Throughout the series we'll bring you expert guests, industry trends, insights and big ideas to inspire change.
EP11. Harnessing the power of an established 500-year heritage brand
Tamira Hamden is a Level C-certified brand strategist, currently Head of Brand and Digital Communications at Oxford University Press. Tamira has a background in community, content and digital marketing.
In this episode, Zeenat sits down with Tamira to discuss how heritage brands can harness the power of an established brand in order to find a place in the 'new world'.
EP10. The role strategy plays in brand and marketing at Durham University
John Pritchard, Chair of Russell Group Directors of Strategy and Planning, Director at Durham University, and Board Trustee for Groundwork.
Lucian Hudson, Director, Advancement, Marketing & Communications at Durham University.
In this episode, Zeenat sits down with John and Lucian to discuss the role strategy plays in brand & marketing at Durham University.
EP9. Online learning, brand and innovation with Dr Nick Mount
Dr Nick Mount, Academic Director of University of Nottingham Online. Nick is leading the design, development, and delivery of learning in the University's multi-million-pound online education investment.
UONO is taking a radical approach by framing all learning, from the point of learning design, within a competency framework so that students can directly map the competencies to the needs of employers and into digital badging. It has caused tension as academics resist what they see as ‘dumbing down’ and a loss of academic framing, but there is much to be gained from the perspective of the student.
In this episode, Zeenat sits down with Nick to discuss online learning, creating the UONO brand from scratch and innovation.
EP8. Creating powerful brand campaigns that deliver meaningful impact
Johanna Lowe is Chief Marketing and Communications Officer at the University of Sydney and is well-versed in building brands that stretch beyond advertising. With a background in the corporate world, her experience in HE over the past 9 years has seen her deliver groundbreaking and effective campaigns that continually build upon a united, master brand strategy for the institution.
In this episode, Zeenat sits down with Johanna to discuss purpose-driven, meaningful brands and how these strategies - driven by visionary CMOs - can articulate the value of the university to society in an impactful way.
EP7. How inclusive feedback approaches can contribute to focussed brand strategies
Martyn Edwards is current Director of Marketing and Advancement at Loughborough University. Starting out in international student recruitment, he has worked across various marketing leadership roles, and holds other external advisory and committee positions. Martyn’s restless yet captivating energy makes him a marketing leader that can keep spinning many plates at once, while strategically managing teams that directly contribute to university-side strategies through their work.
In this episode, Zeenat sits down with Martyn to discuss strategy, reputation, and up-skilling. Through an inclusive feedback approach, institutions and their leaders should focus on their strengths while also taking on board where they need to improve through reputation and excellence management.
EP6. The importance and strength of distinctiveness in HE
Paul Baines is Professor of Political Marketing and the Deputy Dean for Strategic Projects at the University of Leicester. He is also a councillor for Charnwood Borough Council, lending local insight to a career that has seen him work in higher education institutions around the world. Paul’s interests lie in commercial income generation, and his viewpoints on institutional branding, stakeholder awareness, and how universities should look to the future lend valuable insight to other leaders.
In this episode, Zeenat sits down with Paul to examine the complexities surrounding university branding, and the importance and strength of distinctiveness: leaders should choose what type of university they really want to be and focus future energies on this consolidated provision.