15 episodes

Welcome to The Brand Education Podcast - Higher Education's very first podcast dedicated to Brand.

This podcast is all about breaking barriers to brand in higher education. Throughout the series we'll bring you expert guests, industry trends, insights and big ideas to inspire change.

The Brand Education Podcast The Brand Education

    • Education
    • 5.0 • 2 Ratings

Welcome to The Brand Education Podcast - Higher Education's very first podcast dedicated to Brand.

This podcast is all about breaking barriers to brand in higher education. Throughout the series we'll bring you expert guests, industry trends, insights and big ideas to inspire change.

    EP15. Challenging Our Assumptions for Greater Innovation with Francisco Marmolejo

    EP15. Challenging Our Assumptions for Greater Innovation with Francisco Marmolejo

    Francisco Marmolejo is a visionary leader and President of Higher Education at Qatar Foundation (QF), overseeing coordination and support for eight prestigious universities within a unique ecosystem. With a background in education management and specialisation in International Higher Education, he brings a wealth of knowledge and expertise to the sector.

    In this enlightening episode, Zeenat delves deep into the world of leadership with Francisco, exploring the importance of pushing boundaries and challenging assumptions to drive true innovation. Join them as they uncover valuable insights and strategies for success in the ever-evolving landscape of higher education.

    • 28 min
    EP14. How to Drive Student Recruitment by Building a High-Performing Team with Isobelle Panton

    EP14. How to Drive Student Recruitment by Building a High-Performing Team with Isobelle Panton

    Isobelle Panton is the Director of student recruitment and international at University Academy 92. She had a successful commercial career working across digital organisations scaling up sales and recruitment teams. She is a keen equality, diversity and inclusion champion, and has made a deliberate move into Higher Education in a bid to couple her commercial skillset with her passion for helping people.

    In this episode, Zeenat sits down with Isobelle to discuss her approach to driving student recruitment and building high-performing teams at UA92.

    • 27 min
    EP13. Keys To Living Your University Brand Promise With Bill Faust

    EP13. Keys To Living Your University Brand Promise With Bill Faust

    Bill Faust is the managing partner and Chief Strategy Officer of Ologie, a national branding and marketing agency based in Ohio, United States. Bill's primary role is to help make brands more clear, compelling, and consistent through market research, brand strategy and integrated marketing. 

    Join us as Zeenat chats with Bill to discuss the stepping stones to connecting with customers. Honesty is at its core, as staying true to every brand promise fulfilled helps secure customer loyalty for many years to come. Tune in for an insightful conversation about how a relationship between businesses and their audience is cultivated!

    • 29 min
    EP12. Building a Purposeful Brand With a Distinct Sense of Authority

    EP12. Building a Purposeful Brand With a Distinct Sense of Authority

    Mark currently leads the Strategic Communications and Marketing at The Alan Turing Institute, where he also plays a crucial role in building the Institute's brand and reputation across the globe. Mark works closely with university partners and influential connections in industry, academia, research, and government highlighting the Institute’s research impact. Mark is also a key member of the Institute's leadership team.

    In this episode, Zeenat chats with Mark to discuss how to build a purposeful brand with a distinct sense of authority. They also explore how the value a brand like The Alan Turing Institute brings to the community it serves. 

    • 12 min
    EP11. Harnessing the power of an established 500-year heritage brand

    EP11. Harnessing the power of an established 500-year heritage brand

    Tamira Hamden is a Level C-certified brand strategist, currently Head of Brand and Digital Communications at Oxford University Press. Tamira has a background in community, content and digital marketing.

    In this episode, Zeenat sits down with Tamira to discuss how heritage brands can harness the power of an established brand in order to find a place in the 'new world'. 

    • 30 min
    EP10. The role strategy plays in brand and marketing at Durham University

    EP10. The role strategy plays in brand and marketing at Durham University

    John Pritchard, Chair of Russell Group Directors of Strategy and Planning, Director at Durham University, and Board Trustee for Groundwork.

    Lucian Hudson, Director, Advancement, Marketing & Communications at Durham University.  

    In this episode, Zeenat sits down with John and Lucian to discuss the role strategy plays in brand & marketing at Durham University.

    • 40 min

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