The WARC Podcast

The ‘double bottom line’: Valuing profit and the planet

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, closing off this series with the ‘double bottom line’: valuing profit and the planet.
Find out whether brands will be increasingly required to deliver both traditional growth metrics and a framework for sustainable practices with Grace Kite, Founder and Managing Director at Magic Numbers, Jonathan Wise, Co-founder at Purpose Disruptors, and Suresh Balaji, Chief Marketing Officer, Asia Pacific at HSBC.

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For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. 

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