47 min
The Power of Effective Copy - A Deep Dive with Yvette Haughton | EP171 Mindset & Action
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- Entrepreneurship
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EP171
Ready to unlock the secret to higher sales and stronger customer connections? Then join us for a fascinating chat with Yvette Haughton, a seasoned conversion and copywriting expert. Yvette specializes in helping everyone from coaches to course creators elevate their sales game by forging a deeper bond with their audience.
We kick off our conversation by shining a light on the critical role that copy strategy plays in customer conversion. It's not just about finding the right words, but also understanding your audience's pain points and motivations. We discuss the research and customer data needed to craft the perfect strategy, one that encourages your audience to take action. We also touch on the significance of different copy types — engagement copy, connection copy, and conversion copy — and how they collectively contribute to a successful pre-launch to paid process.
Our chat doesn't stop there! We also tackle conversion strategies for sales pages, discussing everything from the power of impactful headers to the importance of a well-crafted guarantee. Yvette shares her invaluable insights on how to remove barriers, instil trust, and make your guarantee unique to your product – all vital for sealing the deal. But it's not all business; we dedicate some time to share our favourite books and snacks, reiterating the importance of taking moments for ourselves amidst the hustle and bustle. Tune in for this enlightening journey into the world of copy strategy — it’s an episode you don't want to miss!
Yvette's Free Guide The 7-Point Sales Page Framework for Increased Conversions
Connect with Yvette on Instagram
Head over to her Website
Guest Book Recommendations HERE
Access Here
www.donnaeade.com
Support the Show.
New podcast MIC ACTION PODCAST listen on any podcast platform - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Join me on insta @donna_eade_
Leave me a voice note review or ask me a question on Speak Pipe
Join the Pod Squad on FB
My recommendations:
Want to get booked more and get more out of your guest appearances?
Join fabulous podcaster & Podcast Guest trainer Kelly Mosser for her signature Program Hell Yes Guest get 10% off the program with my link plus some extra bonuses from me check it out HERE
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
For Email Convert Kit
Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade
Thank you for your support:)
Until next...
Send me a Text Message
EP171
Ready to unlock the secret to higher sales and stronger customer connections? Then join us for a fascinating chat with Yvette Haughton, a seasoned conversion and copywriting expert. Yvette specializes in helping everyone from coaches to course creators elevate their sales game by forging a deeper bond with their audience.
We kick off our conversation by shining a light on the critical role that copy strategy plays in customer conversion. It's not just about finding the right words, but also understanding your audience's pain points and motivations. We discuss the research and customer data needed to craft the perfect strategy, one that encourages your audience to take action. We also touch on the significance of different copy types — engagement copy, connection copy, and conversion copy — and how they collectively contribute to a successful pre-launch to paid process.
Our chat doesn't stop there! We also tackle conversion strategies for sales pages, discussing everything from the power of impactful headers to the importance of a well-crafted guarantee. Yvette shares her invaluable insights on how to remove barriers, instil trust, and make your guarantee unique to your product – all vital for sealing the deal. But it's not all business; we dedicate some time to share our favourite books and snacks, reiterating the importance of taking moments for ourselves amidst the hustle and bustle. Tune in for this enlightening journey into the world of copy strategy — it’s an episode you don't want to miss!
Yvette's Free Guide The 7-Point Sales Page Framework for Increased Conversions
Connect with Yvette on Instagram
Head over to her Website
Guest Book Recommendations HERE
Access Here
www.donnaeade.com
Support the Show.
New podcast MIC ACTION PODCAST listen on any podcast platform - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Join me on insta @donna_eade_
Leave me a voice note review or ask me a question on Speak Pipe
Join the Pod Squad on FB
My recommendations:
Want to get booked more and get more out of your guest appearances?
Join fabulous podcaster & Podcast Guest trainer Kelly Mosser for her signature Program Hell Yes Guest get 10% off the program with my link plus some extra bonuses from me check it out HERE
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
For Email Convert Kit
Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade
Thank you for your support:)
Until next...
47 min