51 min

The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific Into the Fray - The Competitive Intelligence Podcast

    • Marketing

In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific.
Erik and Steve discuss topics including:
- The growth of the competitive intelligence industry,
- Shifts in the competitive intelligence space,
- Types of intelligence that drive the most impact,
- The role of technology in the continued growth of competitive intelligence, and
- How competitive intelligence professionals can help the industry grow.

In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific.
Erik and Steve discuss topics including:
- The growth of the competitive intelligence industry,
- Shifts in the competitive intelligence space,
- Types of intelligence that drive the most impact,
- The role of technology in the continued growth of competitive intelligence, and
- How competitive intelligence professionals can help the industry grow.

51 min