49 min
#48 - Including ‘Choice’ into Change Models via SCARED SO WHAT™ (Grant Van Ulbrich, 2020) The Sales Transformation Podcast
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- Management
In this episode of The Sales Transformation Podcast, Dr. Phil speaks with Grant Van Ulbrich, Global Director of Sales Transformation for Royal Caribbean. Hear about Grant’s final year thesis titled, "Including ‘Choice’ into Change Models via SCARED SO WHAT™", gain insight on buying based on emotion and the research behind Grant's creation of Scared So What.
In this episode of The Sales Transformation Podcast, Dr. Phil speaks with Grant Van Ulbrich, Global Director of Sales Transformation for Royal Caribbean. Hear about Grant’s final year thesis titled, "Including ‘Choice’ into Change Models via SCARED SO WHAT™", gain insight on buying based on emotion and the research behind Grant's creation of Scared So What.
49 min