The third success principle of Influence and Persuasion dictates that we accept advice and buy from people if they have been recommended or endorsed by others we trust. This episode looks at Social Proof, and why testimonials and endorsements are so powerful. It was inspired by the timeless classic: Influence, the Psychology of Persuasion, written in 1984 by Robert Cialdini.
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.
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Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass