The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith HUNGRY.

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Absolutely THRILLED to welcome the strategy sensei, polymath and proper good bloke, Alex Smith on the poddy


Alex knows everything and anything about strategy, building brands like MOJU, The Collective and EAT NATURAL


You're in for a treat.
ON THE MENU:
Why challenger food and drink brands must CREATE, not ANSWER the need to escape competitionWhy your brand must generate the pull to open up the dormant market - lessons from OATLYWhy strategy must follow traction, serendipity> strategy, X tends to land on YHow to build contrarian values and anti-goals to find your UNIQUE VALUE and unlock the slipstreamWhy food and drink founders must codify their unique value values and for longevity - execute with audacityWhy brands must watch out brands can escape "blanding" - the market doesn't reward the best,