1 hr
Tim Sweeney - Salomon Head of Global Communications and Brand Narrative- Part 1 Legends of the Brand
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- Sport
Part 1
Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He’s had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio.
After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head of Global Communications and Brand Narrative where he is today.
At Salomon, Tim oversees PR, hosts branded YouTube videos, pens scripts and more as part of their brand narrative strategy.
He discussed some of Salomon's brand campaigns and helps bring humour to heavy topics as well as highlighting innovative new products they've launched like the Salomon Index - the first recyclable runner
Before coming to Salomon Tim, spent 3 years living down under in Australia with Callaway Golf which sparked the idea for his latest book; "Yank Down Under: A Drink and a Look Around Australia" where he shares fun & light hearted tales of adventures from his time in Aus. It's written with keen wit and humour inspired by authors like Bill Bryson - it's a combination of travel guide and story telling.
You can find out more about the book here: https://www.timsweeneylive.com/ where you can order it.
Make sure to follow Tim and his adventures:
https://www.instagram.com/tesweens/
https://www.linkedin.com/in/timsweeney/
Part 1
Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He’s had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio.
After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head of Global Communications and Brand Narrative where he is today.
At Salomon, Tim oversees PR, hosts branded YouTube videos, pens scripts and more as part of their brand narrative strategy.
He discussed some of Salomon's brand campaigns and helps bring humour to heavy topics as well as highlighting innovative new products they've launched like the Salomon Index - the first recyclable runner
Before coming to Salomon Tim, spent 3 years living down under in Australia with Callaway Golf which sparked the idea for his latest book; "Yank Down Under: A Drink and a Look Around Australia" where he shares fun & light hearted tales of adventures from his time in Aus. It's written with keen wit and humour inspired by authors like Bill Bryson - it's a combination of travel guide and story telling.
You can find out more about the book here: https://www.timsweeneylive.com/ where you can order it.
Make sure to follow Tim and his adventures:
https://www.instagram.com/tesweens/
https://www.linkedin.com/in/timsweeney/
1 hr