Tyrells Tycoon: How William Chase built and sold Tyrells for £50 million and sold Chase Distillery to DIAGEO HUNGRY.

Every top food and drink founder reads our Newsletter - why wouldn't you?

Bankrupt. Suicidal. Running

Running from the worms and snakes and spiders crawling his mind.

Running somewhere, nowhere, anywhere

William Chase had lost EVERYTHING.

Will escaped to Australia

Returning to Blighty, a tenacious Builder.

Tyrell's - won listings at Waitrose & Partners Selfridges Harvey Nichols Tesco Morrisons, Harrods

Tyrells sold for £50 million in 2008.

In 2008, Will founded @Chase Distillery, another successful exit to Diageo in 2021.

Now Will’s into Wellness, founder of Willy’s Apple Cider Vinegar and Kombucha.

Full episode goes live Monday

ON THE MENU

1. Why Food and Drink Founders: Don't be a romantic “founder” be a cold blooded “builder”

2. How to STOP great talent leaving your business without giving them more money. Culture. Be first in, last out.

3. What it feels like when £50 mill drops in your bank account: “It’s Not Until You're in the Winners Enclosure, You Realise All The Fun is In The Race”

4. Why a brand is a “Friend” and must speak like a “Friend” to find the moments of Magic

5. Why Nature is The Escape, Let Nature Fill your Mind With Freedom

6. Everything you do. Do it properly + If you're in a hole stop digging

7. Why Tyrells NEVER promoted: Don't sell 5ers for 4 quid Grow by DESIRE. Not by DISCOUNT.


GS1 UK
You’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.
www.gs1uk.org/hungry

BOWIMI - Food & Drink Founders and Sales Teams.  BOWIMI makes you better at your job and saves you stress, time and improves your bottom line.
Save time, planning out your sales routes.Quickly sort out transfers ordersTrack store availability to ensure you’re not losing sales/leaving money on the table.Mackenzie Jones - the FMCG recruitment specialists.
There’s salacious-yet-superfluous recruiters out there - proper Cowboys. Thank goodness for Billy and Paul. The Good guys.
Loved by brands like Lucky Saint, Candy Kittens, Hunter & Gather, FULFIL

Email me alwayshungrydan@gmail.com if you need a sounding board and finding/building teams xx