We Need To Talk About Sneaker Collaborations Sneaker History Podcast - Sneakers, Sneaker Culture and the Business of Footwear

In this episode, Nick, Robbie, Rohit, and Mike, discuss various collaborations in the sneaker game. They start by sharing their recent rockin' and coppin' experiences. Then, they delve into anime collaborations, highlighting the Hunter x Hunter and One Piece collaborations with Reebok. They also discuss the Teenage Mutant Ninja Turtles collaboration with Puma and the PSG Air Max Plus collaboration with Nike. The hosts explore the appeal of collaborations and the potential for growth in this market. The conversation explores the appeal of different sneaker designs and the balance between safe and creative colorways in collaborations. It discusses the perception of collaborations and the importance of appealing to different audiences. The conversation also touches on the frustration with repetitive designs and the significance of storytelling in collaborations. It explores different approaches to collaborations, such as playing to brand strengths or taking more nuanced approaches. The conversation concludes with a discussion on the desire for sale prices and the approach to collaborations if given the opportunity.
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Chapters
00:00 Introduction and Rockin' and Coppin'
09:32 Anime Collaborations: Hunter x Hunter and One Piece
16:19 Cartoon Collaborations: Teenage Mutant Ninja Turtles
24:47 The Potential of Collaborations
25:20 Discussion of Sneaker Designs
26:01 Collaborations and Brand Identity
26:56 The Appeal of Unique Designs
28:19 Balancing Safe and Creative Colorways
28:59 The Perception of Collaborations
30:21 Appealing to Different Audiences
31:21 The Success of Basic Colorways
32:38 Using Brand Identity in Collaborations
33:34 The Necessity of Safe Collaborations
34:00 The Frustration with Repetitive Designs
35:07 The Importance of Storytelling in Collaborations
36:31 The Connectivity of Collaborations
37:25 Approaches to Collaborations
38:16 Playing to Brand Strengths
39:17 Nuanced Stories in Collaborations
40:16 Balancing Wild and Safe Approaches
41:43 The Enduring Appeal of Certain Designs
43:03 The Appeal of Consistent Colorways
44:21 The Desire for Sale Prices
45:19 Approaching Collaborations
46:57 Mismatched Shoes and Brand Identity
49:49 Approaching Collaborations
—–––– Check out our other shows: —––––
For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm
For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com
For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

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Robbie - https://instagram.com/rahbee702
Mike - https://instagram.com/madwatcher789
Rohit - https://instagram.com/rohitm13
Nick -...