What's the point of brochures?

This week's episode is all about that staple fixture of showrooms and their relationship with the brands they sell - brochures.

• What do retailers and designers actually use them for?
• What do they say about the brand?
• Do suppliers assume they get given out to every potential customer who comes through the door?
• Are too many simply thrown away and wasted?
• Should they have prices in them or not?

Such simple things touch on so many different aspects of the day-to-day life of a retailer so we're talking it all through with retailers Paul Crow, the MD of Ripples, and Adam Wollerton from Bathroom + Kitchen Eleven in Surrey AND in the supplier's corner Sofia Charalambous from Origins Living.

It's fascinating stuff so let me know what you think, here's my email andrewdavies@taylistmedia.com

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