Why social engagement might be the emperor's new clothes, with Mark Schaefer The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur

Get ready to rethink social media as Mark Schaefer redefines what drives success online.
In this interview Mark goes deep into why consistency matters, why engagement is the emperor's new clothes and how he's built his business around the freedom to follow his interest and curiosity. 

Mark is a content marketing legend. Author of so many books I'd almost certainly get the number wrong if I wrote it down. 
He speaks on stages all over the world and frankly - he’s one of my hero's ( can you tell? ). 
Despite my less than subtle hero worship we dig deep into what makes Mark's business work, his revenue streams and how he makes time to still do the work.
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