6 episodes
Writing for the web University of Glasgow Corporate Communications
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- Education
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3.4 • 31 Ratings
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This series of audio podcasts form a web writing workshop developed for internal training purposes, covering: understanding how web users read online; streamlining pages for ease of use; and creating engaging copy.
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- video
Part 6. Refine your page
Before publishing your web page. Presented by Katy McAulay of the University's Corporate Communications office.
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- video
Part 5. Think about links
How to present links in your copy. Presented by Katy McAulay of the University's Corporate Communications office.
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- video
Part 4. Tone it up
Tone of voice and methods to help you engage your audience. Presented by Katy McAulay of the University's Corporate Communications office.
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- video
Part 3. Structure your copy
How to structure your page and copy effectively. Presented by Katy McAulay of the University's Corporate Communications office.
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- video
Part 2. Define your page
The importance of defining your page and how to do this. Presented by Katy McAulay of the University's Corporate Communications office.
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- video
Part 1. Why web is different to print
How web users read online and why web is different to print. Presented by Katy McAulay of the University's Corporate Communications office.
Customer Reviews
Snapshot Review
Professional, informative, descriptive audio. An asset for any beginner with basic knowledge. A building block for success.