Ep 113 What Vivid Sydney and Pokemon Go can teach us (or not) about immersive events, with Nathan Cassar Part 2 Upon Arrival | Events & Incentives with Adelaine Ng

Sometimes we can stick to safe formulas while the rest of the world forges ahead with innovative ways for our events. Event producer Nathan Cassar believes this is what's happened to Sydney's Vivid Festival and other events that have not yielded the desired results for attendance, scoring wins for creativity or building community. But all is not lost, with plenty of inspiration around to correct our course, including lessons we can learn from Pokemon Go.Based in Sydney, Australia, Nathan's ri...