119 episodios
Upon Arrival | Events & Incentives with Adelaine Ng Adelaine Ng
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- Sociedad y cultura
Upon Arrival is for people creating unforgettable travel and event experiences for corporate clients. This community thrives on inspiration, ideas and strategies which are needed now more than ever through challenging times. The drivers for incentive travel are still strong and it’s just a matter of finding where the success stories are. Upon Arrival aims to uncover these stories to see how the strategists amongst us are learning new ways of doing things and even discovering new destinations and experiences that might not otherwise have been considered. We talk about mindset, personal development, pivot ideas and of course, what's happening with the travel and events industry.
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Ep 118 How Podcasters can use LinkedIn and more Algorithm Secrets, with Danielle Fitzpatrick Clark Part 3
Ever wondered how to grow your podcast audience through LinkedIn? That's revealed in this episode. We also look at practical strategies to avoid being penalised by the platform's algorithms like clever link insertions, tagging, and photo post techniques. Plus, the power of polling and crafting compelling content. Finally, Danielle shares her wisdom for staying productive and avoiding burnout while raising a family.Danielle Fitzpatrick Clark is an international best-selling author, speak...
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Ep 117 Mastering LinkedIn's profile optimisation, networking strategies, and algorithm secrets, with Danielle Fitzpatrick Clark Part 2
Ready to revolutionise your LinkedIn approach and demystify the platform's algorithms? LinkedIn strategist and disruptor Danielle Fitzpatrick Clark continues to guide us through the maze of profile optimisation, unveiling strategies that turn your profile into a target audience-attracting magnet. She also shares advice on engagement tactics, how to use hashtags, and the Creator Mode to give your profile an algorithmic boost. Plus, how much does video really matter on LinkedIn?Danielle i...
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Ep 116 The No.1 mistake that's probably hurting your LinkedIn profile, with Danielle Fitzpatrick Clark Part 1
Can your LinkedIn profile serve you in much more powerful ways than just a virtual resume? What if you could turn it into a website or funnel? In this conversation with Danielle Fitzpatrick-Clark, a digital marketing maven and dream client attraction specialist, we unravel the key to transforming LinkedIn profiles into irresistible lead magnets. Danielle shares her disruptive strategies, offering clear, actionable steps on making your profile an engaging experience for your target audie...
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Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2
Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.Kraig Kleeman is a successful combo of...
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Ep 114 Rocking your events and How to know what attendees really thought about their last event with you, with Kraig Kleeman Part 1
There's a fascinating connection between the arts and your events that can hold a transformative power. Imagine blending music, theatre, improv comedy, and dynamic choreography—turning ordinary corporate meetings into riveting, memorable experiences. This not only almost guarantees a memorable event, it also fortifies retention and amplifies learning. But this recipe for success is also often overlooked because of many companies' traditional focus on analytics over creative flair. Yet, as we'...
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Ep 113 What Vivid Sydney and Pokemon Go can teach us (or not) about immersive events, with Nathan Cassar Part 2
Sometimes we can stick to safe formulas while the rest of the world forges ahead with innovative ways for our events. Event producer Nathan Cassar believes this is what's happened to Sydney's Vivid Festival and other events that have not yielded the desired results for attendance, scoring wins for creativity or building community. But all is not lost, with plenty of inspiration around to correct our course, including lessons we can learn from Pokemon Go.Based in Sydney, Australia, Nathan's ri...