Legends Behind the Craft Drew Thomas Hendricks

Meet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and commerce converge. 
 
Here’s a glimpse of what you’ll learn: 
Learn about Firebelly Marketing and their expertise
Explore the evolution of social media marketing for wineries and learn practical tips on tracking and measuring ROI
Explore advice on KPIs and budget considerations for generating authentic, engaging content without extensive paid strategies
Explore the concept of "lo-fi marketing"
Learn why authenticity resonates with younger audiences and discover the performance metrics of highly produced versus authentic, relatable content
Discover the potential of user-generated content (UGC) in elevating your winery's social presence
Delve into innovative strategies for wineries to drive purchase intention and enhance brand loyalty
 
In this episode with Duncan Alney
Join us as we traverse the world of social media marketing for wineries. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. We explore Firebelly's expertise in social media execution, particularly within the food and beverage industry. 
Discover how you can transform your winery's online presence. From organic content creation to user-generated engagement, Duncan shares invaluable advice on maximizing ROI and navigating the complexities of social media marketing in the wine industry. Whether you're a boutique winery or a seasoned producer, this episode uncorks the secrets to leveraging social media for success.
 
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
 

Meet Chris Tunstall, Co-Founder and Chief of Brand and Product Development at A Bar Above. With a decade of hospitality experience and a passion for mixology, Chris is dedicated to sharing advanced cocktail techniques. As host of the A Bar Above Podcast, they lead bar education content creation and product development, ensuring A Bar Above sets the standard in the industry.
 
Here’s a glimpse of what you’ll learn: 
Delve into Chris's vision for A Bar Above, born in 2008, aimed at revolutionizing cocktail crafting
Explore Chris's entrepreneurial journey and strategic decisions for success
Learn about A Bar Above's meticulously crafted products, designed to address the shortcomings of cheaper alternatives in the market
Gain insights into the evolving landscape of mixology
Dive into the burgeoning trend of low-alcohol to no-alcohol cocktails and the art of non-alcoholic mixology
Hear Chris's insights on the future of hard alcohol and the mixology space, as the industry continues to evolve and innovate
Benefit from Chris's years of experience as he shares valuable advice for individuals considering starting a business in the drinks industry
 
In this episode with Chris Tunstall
Discover how a passion for mixology sparked the inception of A Bar Above, and how they transformed their bartending expertise into a global online platform. 
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Chris Tunstall, the Co-Founder and Chief of Brand and Product Development at A Bar Above. From navigating entrepreneurial hurdles to mastering the art of crafting premium bar tools, Chris shares invaluable insights into building a successful venture in the drinks industry. Explore the dynamic evolution of mixology, the rise of non-alcoholic spirits, and gain expert advice on launching a mocktail program with finesse. Whether you're an aspiring entrepreneur or a cocktail connoisseur, this podcast offers a sip of mixology mastery from the mind behind A Bar Above.
 
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.
 

Mary Pellettieri, Co-Founder and creative mind behind Top Note Tonic began her beverage industry journey as a homebrewer with a focus on craft beer. After gaining technical expertise at the Siebel Institute and making waves at Goose Island, she transitioned from larger breweries to launch her own venture. Top Note Tonic, born from her entrepreneurial spirit, explores innovative possibilities in tonic syrups, herbal beers, and tinctures, showcasing Mary's expertise and commitment to pushing and brewing boundaries.
 
Here’s a glimpse of what you’ll learn: 
Mary Pellettieri's journey from homebrewer to craft tonic maven
Crafting Top Note Tonic's unique flavor profile
Balancing bitter and sweet and creating tinctures for the American palate
Top Note Tonic's flavor portfolio and shifting trends
Top Note Tonic's transition from supplying bars to capturing the non-alcoholic market
Supply chain challenges and ingredient sourcing in the beverage industry
Mary recommends the style of gin that best complements Top Note Tonic
The challenges and strategies involved in scaling up production to meet the demand
The percentage of sales through the online store and the company's cost-effective moves
Reflections on growth and marketing strategies
Mary Pellettieri's advice for launching success in the beverage category
 
In this episode with Mary Pellettieri
Join us for an engaging discussion with Mary Pellettieri of Top Note Tonic. From her roots as a basement brewer to being a trailblazer at Goose Island, Mary shares her journey in the beverage industry. Discover how Top Note Tonic evolved from kitchen experiments to a thriving craft tonic company.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mary Pellettieri, the Co-founder and Creator of Top Note Tonic. Mary delves into the challenges of creating beverages for diverse tastes, the shift to non-alcoholic markets, and the impact of the pandemic on scaling the business. Gain insights into marketing strategies, the importance of a clear brand story, and the lessons learned in navigating the ever-changing beverage landscape. Whether you're a beverage enthusiast or a budding entrepreneur, this episode offers a taste of success in the craft beverage world.
 
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Eamon McDonald, a seasoned entrepreneur who excelled in circuit boards and off-road race cars. Inspired by a Belgian customer, he ventured into the sangria business, importing and selling thousands of cases. Facing a change in partnerships, McDonald collaborated with a legacy winery in Spain to create Pasmosa Sangria. Now, as Pasmosa Sangria's President and CEO, McDonald's commitment to excellence and innovation sets his premium product apart in a competitive market.
 
Here’s a glimpse of what you’ll learn: 
Explore the story behind Pasmosa Sangria's inception and the journey to create a sangria that breaks the mold, boasting a robust flavor that doesn't dilute on ice
Delve into the use of quality Spanish varietals like Tempranillo and Garnache
Uncover the staggering financial breakdown of the profit potential for bars and restaurants that choose Pasmosa Sangria over DIY alternatives
Explore insights into importing premium sangria from Spain and Pasmosa Sangria's retail pricing
Explore the distinct flavor profiles of Pasmosa Sangria's red, rosé, and white varieties
Learn about Pasmosa Sangria's white label program
Examine the changing perception of bag-in-box wine and its positive impact on reducing waste
Gain insights into Pasmosa Sangria's seamless supply chain
Discover how Pasmosa Sangria emerges as the profitable and authentic alternative for wineries
 
In this episode with Eamon McDonald
Join us as we dive into the world of sangria with Eamon McDonald of Pasmosa Sangria. Savor the artistry behind Pasmosa's sangria, a concoction that defies convention with its shockingly unique qualities. 
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Eamon McDonald, President, CEO, and Director of Pasmosa Sangria. From importing a Belgian blend to embarking on a transformative quest in Spain, Eamon shares the secrets behind Pasmosa's success. Discover the financial benefits for bars and restaurants choosing a pre-made white label option over DIY, and explore the premium Spanish varietals used by Pasmosa. Uncover the white label program's flexibility and the changing perceptions of bag-in-box wine. Whether you're a sangria enthusiast, a business owner, or simply curious about the world of wine, this episode promises to leave your taste buds tingling and your business strategies reimagined.
 
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Meet Paul Weaver, The Head of Cannabis at the Boston Beer Company. With over a decade in the beverage industry, he started in Toronto's beer business before joining Canopy Growth Corporation in 2017. There, he led innovation, playing a crucial role in launching recreational cannabis in Canada. Paul's expertise in cannabis beverages brought him to the Boston Beer Company, where he continues to shape the future of this evolving market.
 
Here’s a glimpse of what you’ll learn: 
Explore the decision-making process behind Boston Beer Company's entry into the cannabis beverage category
Delve into the intricacies of crafting a cannabis beverage
Get an exclusive look at TeaPot's accessible lineup
Uncover the complexities of cannabis distribution, understanding TeaPot's availability in Canada and the United States
Understand the unique marketing challenges in the cannabis industry
Explore Canada's progressive relationship with cannabis
Explore the taste and efficacy considerations in cannabis beverages
Navigate legal restrictions in Canada and the explicit laws preventing alcohol brands from extending into cannabis
Paul's vision for the ready-to-drink cannabis drink category over the next 10 years
Uncover the differences between THC-based and hemp-based drinks
A thought-provoking discussion on advocacy, legal preparation, and flexibility in the ever-evolving cannabis beverage industry
 
In this episode with Paul Weaver
Tune in with us in this interesting episode with Paul Weaver of TeaPot. Explore the genesis of TeaPot, Boston Beer's foray into the rising cannabis beverage market. From tackling potency challenges to demystifying marijuana through accessible flavors, Paul discusses the unique aspects of TeaPot.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Paul Weaver, Head of Cannabis at the Boston Beer Company. Discover the journey of TeaPot's lineup, the evolving perceptions of cannabis in Canada, and the legal intricacies of marketing. Gain insights into the future of the cannabis drink category, the impact of hemp-based drinks, and the ethical considerations in product sourcing. This episode offers a concise yet comprehensive look at the TeaPot brand, the cannabis beverage industry, and the evolving landscape of advocacy and legal preparedness.
 
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Reed Woogerd, the Director of Operations at Valdemar Estates, is a seasoned leader with a history of success in Ohio's hospitality scene. After venturing into markets like the Bay Area and Austin, Reed now oversees multi-site operations for Valdemar Estates in Walla Walla, WA.
His journey began during a working holiday visa in Hawkes Bay, New Zealand, where he discovered his passion for wine. Despite a challenging start pruning vines, Reed's career took off when he managed a popular ale house. Back in the U.S., he excelled in nightclub management and later managed a restaurant company marked by accolades and high-profile ventures. Now at Valdemar Estates, Reed's passion for wine and extensive hospitality expertise ensure continued success.
 
Here’s a glimpse of what you’ll learn: 
Reed's rich background, personal journey, and advice for aspiring young professionals
Exploring the unique challenges and opportunities in running operations for a family-owned winery with a rich history
Navigating cross-functional teams within a winery and strategies for fostering cohesiveness and camaraderie
Tips for identifying the right individuals for winery operations
Valdemar Estates' notable commitment to accessibility and hospitality
The winery's diverse wine offerings and restaurant, showcasing the marriage of food and wine
Reed details his role overseeing operations in the U.S, managing disparate locations, including Woodinville
Insights into maintaining a healthy work-life balance while overseeing the multifaceted operations of a winery
Tips on addressing conflicts within teams, ensuring a cohesive and productive work environment
 
In this episode with Reed Woogerd
Dive into the world of wine operations with Reed Woogerd of Valdemar Estates in Walla Walla. Reed shares the unique challenges and joys of his journey, from running a New Zealand ale house to overseeing a prestigious winery. Explore topics like team cohesion, talent acquisition, and Valdemar's commitment to accessibility.
In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Reed Woogerd, Director of Operations at Valdemar Estates. Discover the intricacies of managing operations in Woodinville and maintaining synchrony in a geographically diverse organization. Reed also offers insights into work-life balance, conflict resolution, and valuable advice for aspiring wine industry professionals. Join us for a vintage conversation on the ins and outs of wine operations!
 
Sponsor for this episode…
This episode is brought to you by Barrels Ahead.
Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.
At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.
Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.
So, what are you waiting for? Unlock your results today!
To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.