How to Tell a Sports Story PT 1: Human Excellence Masters of Storytelling

In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
To follow up on her interview with Victoria, Maya talks to Brad Shelton, Vice President of Creative and Story at BRC. Listen in as Brad and Maya discuss why we tell sports stories, how sports teams serve as symbols for humanity and civic pride, and the transformative impact that teams and stadiums have on their communities.
 
Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b
To learn more about The Bud Selig Experience: https://bit.ly/3wFcIxk
To learn more about The Las Vegas Raiders Allegiant Stadium Tours: https://bit.ly/3IgdjFw
To learn more about BRC: www.brcweb.com