Masters of Storytelling BRC Imagination Arts

In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
In part four of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to BRC's President, Carmel Lewis, a woman who has been producing projects in the experiential world long before "experience" was a buzzword. Listen in as Maya asks Carmel about casting and leading teams, working through unknown unknowns, and the unseen and sometimes thankless job of production. 
Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b 
To learn more about Carmel Lewis: https://bit.ly/3yx72Gg 
To learn more about BRC: www.brcweb.com

In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
 
In part three of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to Edward Hodge, Vice President of Creative and Innovation at BRC. Listen in as Edward and Maya discuss the science of immersion: how we use lighting, sound, technology, and a dash of magic to recreate the same emotional highs we experience on game days as non game days. 
Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b
To learn more about BRC: www.brcweb.com

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
 
In 1999 Joe and his partner James H. Gilmore wrote the best-selling book ‘The Experience Economy: Work Is Theatre & Every Business a Stage’, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences - memorable events that engage each customer in an inherently personal way. Joe is also co-author of ‘Authenticity: What Consumers Really Want’, which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine; and ‘Infinite Possibility: Creating Customer Value on the Digital Frontier’, on how to use digital technology to stage experiences that fuse the real and the virtual.
 
In his speaking and teaching activities, Joe has addressed both the World Economic Forum and TED and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.
 
In this episode of Masters of Storytelling, Maya talks to Joe about the art of packaging ideas, the difference between fake and faux, and why if you treat your customers like the individuals that they are they will be your customers forever.
 
Join Joe on Substack while he works on his new book on the Transformation Economy: https://strategichorizons.com/the-transformation-economy-and-you/
 
For more information about Joe Pine, visit: www.strategichorizons.com/pine-and-gilmore/joe-pine/
 
For more information about BRC Imagination Arts, visit: www.brcweb.com

In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
In part two of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to Christian Lachel, Chief Creative Officer at BRC. Listen in as Christian and Maya discuss the business case or rather, the opportunity, sports stadiums and venues have to wake up their sleeping asset. The two unpack the planning, budgeting, goal setting, and deep strategic work that goes into building not only sports experiences, but entire mixed use destinations and districts. 
 
Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b
To learn more about BRC: www.brcweb.com

In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city.  
To follow up on her interview with Victoria, Maya talks to Brad Shelton, Vice President of Creative and Story at BRC. Listen in as Brad and Maya discuss why we tell sports stories, how sports teams serve as symbols for humanity and civic pride, and the transformative impact that teams and stadiums have on their communities.
 
Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b
To learn more about The Bud Selig Experience: https://bit.ly/3wFcIxk
To learn more about The Las Vegas Raiders Allegiant Stadium Tours: https://bit.ly/3IgdjFw
To learn more about BRC: www.brcweb.com
 

Victoria Taylor is Experience Partner to hospitality, tourism, cultural destination, and luxury experience brands. She works with her clients to create unique experiences that impact people, profit and planet whilst proofing for the future. 
Fascinated with traditional craftsmanship and "maker" based hospitality experiences that delve into the origins of people and place, she has an insatiable curiosity for the exceptional and the unusual. Her unique work has taken her all over the world and as a seasoned keynote speaker, Victoria enjoys events that spark ideas to change things and challenge what always "has been."
In this episode of Masters of Storytelling, Maya talks to Victoria about the art of designing experiences, how destinations can transform communities, and the courage that’s required to create something truly singular.
For more information about Victoria, visit:  www.victoriatayl.uk
For more information about BRC Imagination Arts, visit: www.brcweb.com