The warranty role as a business strategy Future of Risk

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Offering consumer warranties to protect products consumers use every day — like homes, appliances and electronic devices — can build customers’ confidence in both the product and the company. Warranties can also help drive customer loyalty and business profits. Patrick Heese, Vice President, Business Development Relationship Leader for Zurich North America’s Direct Markets team, discusses how providing warranties can help meet customers’ needs while also providing financial benefits to businesses.