🧬 Brand DNA #2: Running you through a FULL brand DNA workshop Brandology

Welcome to episode two of my Brand DNA series. I'm really excited to dive into this one because it is all about what actually goes into your brand’s DNA. As I mentioned in the last episode, the whole point of brand DNA is to identify your brand's uniqueness and special sauce. What makes your brand different? What makes it you? Just like with everyone's DNA, everyone has their own unique set of DNA. No two humans on the planet have the same DNA - unless they're twins. It's exactly the same wit...