76 episodes

Welcome to Brandology - a podcast that dives deep into business, branding, and all things entrepreneurship. Join me each week as we unearth the science, soul, and strategy behind building a fearless brand. Ready to create the business of your dreams? You’re in the right place.

Brandology Alex Stockdale

    • Business

Welcome to Brandology - a podcast that dives deep into business, branding, and all things entrepreneurship. Join me each week as we unearth the science, soul, and strategy behind building a fearless brand. Ready to create the business of your dreams? You’re in the right place.

    What's standing between you and a cult status brand 🤫

    What's standing between you and a cult status brand 🤫

    I want to chat to you about cult brands and cult status brands. The brands that reach cult status. I have seen a lot of content during my time in the brand building space about how to create a cult brand, and particularly when it comes to design, how getting your brand designed can turn your brand into a cult brand overnight. I do not agree with that at all, and I'm going to tell you why.I'm also going to tell you how you can actually build a cult brand because every brand has the potential t...

    • 38 min
    BRAND BITES: How to get eyeballs on your brand 👀

    BRAND BITES: How to get eyeballs on your brand 👀

    Welcome to Brand Bites: a mini episode on the Brandology podcast each week. This week, I'm sharing my fave visibility strategies. This question was submitted by a listener! If you want to have your question answered on a Brand Bites episode, send it through to my DMs 👇 Follow me on Instagram @havenstudiocoFollow the podcast @brandologypod

    • 13 min
    🧬 Brand DNA #3: Using your DNA in your social strategy

    🧬 Brand DNA #3: Using your DNA in your social strategy

    Welcome to the final episode of my Brand DNA series. Today we’re really diving into how to use what you've learned in your Brand DNA work and apply it to your business. My issue with traditional brand strategy is that it’s done and then sits to the side collecting dust and not being utilised. If we don't implement it, there's literally no point to having that information, no point to doing the brand strategy in the first place if it's not being actioned.What I cover in this episode:Why tradit...

    • 53 min
    BRAND BITES: A second business?! 👀 Spilling the tea!

    BRAND BITES: A second business?! 👀 Spilling the tea!

    Welcome to Brand Bites: a new mini episode coming to the Brandology podcast each week. This week, I'm telling you alllllll about my new business venture - I'm SO excited to share it with you and take you along on the journey of running two businesses.Follow me on Instagram @havenstudiocoFollow Le Studio @lestudio.gcFollow the podcast @brandologypod

    • 14 min
    🧬 Brand DNA #2: Running you through a FULL brand DNA workshop

    🧬 Brand DNA #2: Running you through a FULL brand DNA workshop

    Welcome to episode two of my Brand DNA series. I'm really excited to dive into this one because it is all about what actually goes into your brand’s DNA. As I mentioned in the last episode, the whole point of brand DNA is to identify your brand's uniqueness and special sauce. What makes your brand different? What makes it you? Just like with everyone's DNA, everyone has their own unique set of DNA. No two humans on the planet have the same DNA - unless they're twins. It's exactly the same wit...

    • 38 min
    🧬 Brand DNA #1: The two things your brand needs to see results

    🧬 Brand DNA #1: The two things your brand needs to see results

    I am celebrating reaching my 70th episode with a new mini-series called Brand DNA! I'm really excited to dive into this because we are exploring the strategic side of brand building, and how you can implement and apply this to your own business. I do feel like this is one of the biggest things that people miss when it comes to building their brand, they just go for it without much thought or strategy. I believe that the strategic side can ultimately make or break a brand, so that is what we a...

    • 36 min

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