Brandology Alex Stockdale

Welcome to Brand Bites: a new mini episode coming to the Brandology podcast each week. This week, I'm telling you alllllll about my new business venture - I'm SO excited to share it with you and take you along on the journey of running two businesses.

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Welcome to episode two of my Brand DNA series. I'm really excited to dive into this one because it is all about what actually goes into your brand’s DNA. As I mentioned in the last episode, the whole point of brand DNA is to identify your brand's uniqueness and special sauce. What makes your brand different? What makes it you? Just like with everyone's DNA, everyone has their own unique set of DNA. No two humans on the planet have the same DNA - unless they're twins. It's exactly the same with our brands and this is what I just want you to keep front of mind. 
What I cover in this episode:
How to think deeper and discover what makes your brand differentThe importance of consistency across everything you doStructuring your brand narrativeAnalysing your competitors but not in a traditional senseBook your 1:1 Brand DNA workshop here.
Access the self-paced Brand DNA workshop here.
Grab the free brand story workbook here.
Book a discovery call with me here.
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Join Studio Society here. 
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
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Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I am celebrating reaching my 70th episode with a new mini-series called Brand DNA! I'm really excited to dive into this because we are exploring the strategic side of brand building, and how you can implement and apply this to your own business. I do feel like this is one of the biggest things that people miss when it comes to building their brand, they just go for it without much thought or strategy. I believe that the strategic side can ultimately make or break a brand, so that is what we are going to cover in this series. Let’s get into it!
What I cover in this episode:
How I define Brand DNA and what it means to meThe power of your brand’s uniquenessSome things that I don’t agree with when it comes to traditional brand archetypesWhat to focus on to find your brand’s unique DNAJoin the waitlist for The Brand Lab here.
---
Join Studio Society here. 
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties

Two months ago, I fell in love with this strawberry iced matcha. I had seen an influencer post a photo of their drink from Matcha Therapy here on the Gold Coast where I live. It was the most aesthetic drink I have ever seen in my life and the branding was super cute on the cup. These first encounters with the brand lead me to drive 25 minutes from my house to try this strawberry matcha, and it was worth it!  When it comes to building your brand, being able to hook the right people in from the start is so important. This is where considering your touch points is essential, and is exactly what I’m diving into today.
What I cover in this episode:
How Matcha Therapy’s brand experience hooked me in so stronglyCurating an amazing and memorable customer experienceThinking about your brand’s top touchpointsBuilding brand loyaltyGet instant access to my Audience Attraction Masterclass here.
---
Join Studio Society here. 
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

I have a different way of going about target audiences, and it has differed as I've moved through my business. Now I focus on more of the mental side. The feelings, thoughts and emotions that my ideal clients are going through, along with their dreams for their lives. I believe that this is a more powerful way to attract your audience than by identifying their age, location and what they like to do on the weekend. We want to know that stuff, but this is not what's going to connect you with your audience on a deep level.
What I cover in this episode:
The challenge of knowing your audience when you have a small followingWhy you need to know your audience and understand them on a deep levelConducting interviews with potential customers to tap into their mindHow you can incentivise them to participate in these interviewsGet instant access to my Audience Attraction Masterclass here.
---
Join Studio Society here. 
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Stop playing small with your brand. And what I mean by this is, stop half-arsing it. This is going to be a tough love episode because I see way too many business owners who don't take their own brand and business seriously. At the end of the day you do you, but if you have a really big dream and vision for your brand staying small won’t get you there. Fear is completely normal but letting that fear control you and stop you from taking the steps that you need to take to build your brand up won’t get you the life of your absolute dreams. This is why I am such a big believer in building your brand the right way, because that's actually going to help you.
What I cover in this episode:
The fears that are likely holding you backMoving past hobby-level resultsIdentifying where you are playing smallOvercoming your fears to get closer to your dream life---
Join Studio Society here. 
Enrol in my brand strategy mini-course, Be That Brand.
Want to work with me? Book a free consult call here!
---
Connect with Alex: @havenstudioco
www.havenstudio.com.au
Follow the podcast: @brandologypod
Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!