The Founder Podcast Chris Lee
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- Business
Welcome to The Founder Podcast, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee.
Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
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#99: How to increase your profits with this one strategy tweak
Welcome to a new episode of The Founder Podcast. In today’s episode, we discuss the strategy behind pricing your offerings. We take a deep dive into why positioning yourself as a premium option can enhance your brand's perceived value and boost your bottom line. We explore strategic pricing insights, debunk the myths around being the cheapest, and share actionable tips to help you price confidently.
Highlights:
"Every dollar more that you charge is a step closer to not just profitability but sustainability and quality in your business."
"Being the cheapest means cutting corners, but charging more allows you to invest back into your products and services, enhancing overall customer satisfaction."
"Price your product not just for the market, but for the quality, longevity, and experience it offers. That's the true value."
Timestamps:
00:00 - The Pitfalls of Underpricing
00:43 - Setting the Stage in Pricing
05:00 - The Luxury Margin
06:17 - Comparative Economics: Louie Vuitton vs. Marshalls
08:20 - Small Price Increase, Big Impact
09:10 -The Real Cost of Pricing Too Low
10:00 - How a 10% Price Increase Translates to 33% More Profit
12:45 - Educating Customers on Value
15:00 - Avoiding Apple-to-Apple Comparisons
16:55 - Are You Undercharging?
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.comGolf with Chris https://www.golfwithchris.com
Watch my latest PodcastApple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281SSpotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2YouTube - @thefounderspodcast -
#98: T-Pain; How the King of Autotune Went from $40 Million to $0
Welcome to a new episode of The Founder Podcast. In this episode, I’m joined by the man who made auto-tune a musical masterpiece - T-Pain! This episode pulls no punches, exploring the raw journey of a legendary artist. We'll delve into his humble beginnings, the challenges that tested his limits, and the successes that proved his status as a genre-bending icon. Prepare for unfiltered honesty as T-Pain reflects on his life, his music, and the impact he's had on the industry. Don't miss this chance to see the man behind the mask - an episode that's as real as it gets.
Highlights::
"Money won't solve your problems. It solves your financial issues but not your problems."
"You get to see where people's parameters are; you get to see if I'm down, everybody's cool... But when you get successful again, it's like, 'What makes you so good?'"
"Speak. Say the weird thing. Just do it. Just go. When you say it out loud, it creates problems in the past; when you hold it in, it creates problems in the future."
Timestamps:
00:00 - The Pitfalls of Early Fame
03:33 - Breaking Away from Religious Constraints
06:03 - Family Dynamics: Then vs. Now
10:06 - Evolving Personal Image
15:00 - Learning from Business Failures and Successes
19:30 - The Dark Side of Financial Management
26:10 - The Origin of a Signature Sound
33:04 - The Impact of Industry Critique on Career
37:25 - The Rollercoaster of Public Perception
43:11 - Reflecting on Life After the Show
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast -
#97: Scaling Businesses From $0 To 8-Figures; Alex Neist; The Man Behind Hostage Tape
Welcome to a new episode of The Founder Podcast. In this episode, we explore Alex Neist's journey from the depths of personal and professional despair to the heights of entrepreneurial success with Hostage Tape. Discover how a simple change in his sleep habits led to a profound transformation in his life and sparked the creation of a brand that's much more than just a product—it's a movement. Alex shares the incredible story behind Hostage Tape, revealing how it not only improved his own life but also promises to revolutionize sleep for millions.
Highlights:
"I'm building a billion dollar brand. It is—I know it is. I can see where it's going to be. And I know what the TAM is, I know what the opportunity is."
"This isn't just tape. It's a movement."
"I need something that I'm I love doing and I love building. I love building these companies."
Timestamps:
00:00 - Introduction to Hostage Tape
02:08 - Origin Story of Hostage Tape
05:08 - Early Development of Hostage Tape
10:48 - Naming the 'Hostage' Brand
16:41 - Marketing and Brand Evolution
22:40 - Protecting Product Innovations
30:09 - Building a Brand Community
34:50 - Team Culture and Philosophy
42:17 - Future Vision and Strategy
45:15 - Influential Books and Resources
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Join my community - Founder Acceleration https://www.founderacceleration.com Apply for our next Mastermind: https://www.thefoundermastermind.comGolf with Chris https://www.golfwithchris.comWatch my latest PodcastApple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281SSpotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2YouTube - @thefounderspodcast -
#96: Secrets to Thriving In Health And Business; Yuri Elkaim former Pro Soccer Player to Health Guru
Welcome to a new episode of the Founder Podcast. In this episode, I’m joined by Yuri Elkaim, a former professional athlete turned transformative health pioneer and New York Times bestselling author. Yuri explores the power of health, mindset, and entrepreneurship. Gain invaluable strategies to weave wellness seamlessly into your everyday life, grasp the important role of mindset in accomplishing your objectives and learn new methods to consistently elevate your energy for success in every aspect of your existence. Tune in to transform the way you think about health, success, and personal growth.
Highlights:
"Enjoy the walk not the destination because you'll walk further if you enjoy the process."
"You don't understand how good you can feel until you feel how good you can feel."
"It's a grind if you feel ground. When you find your life's purpose, it doesn't feel like work."
Timestamps:
00:44- Meet Yuri Elkaim, Health Expert
02:02 - The Balance Between Health and Hustle
05:29 - The Real Cost of Neglecting Health
07:24 - Yuri's Personal Health Journey
11:15 - Yuri's Perspective on Vaccines
17:18 - Positive Energy in Consuming Food
23:04 - Yuri's Daily Routine for Optimal Health
28:32 - Underrated and Overrated Workouts and Diets
34:15 - The Importance of Breathwork and Meditation
47:24 - The Biggest Challenge Entrepreneurs Face
Live Links:
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast...
Spotify- https://open.spotify.com/show/1e0cL2v...
YouTube - @thefounderspodcast -
#95: How to land Celebrity & Pro-Athlete Clients without Cutting Corners; Mark Baysinger, Celebrity & Pro-Athlete Barber
Welcome to a new episode of the Founder Podcast. This episode dives into the world of barbering with celebrity barber Mark Baysinger! Join us as Mark shares his inspiring journey, from selling door-to-door to cutting hair for sports stars. He offers lessons on building a successful career and the power of mindset to turn your dreams into reality.
Highlights:
"Opportunity looks a lot like hard work."
"A championship mindset is genuinely everyday trying to show up and living your purpose.”
"People buy from who they like, and that's about building genuine relationships.”
Timestamps:
02:28 - The Sales Background
04:31 - Barbershop Talk Begins
06:10 - From Small Town to Big Time
10:28 - Becoming Team Barber
15:31 - What Sets You Apart?
19:06 - Professional Mindset
24:19 - Locker Room Culture
32:35 - Exploring New Ventures
48:03 - Championship Culture
Looking to scale your business? Want to learn directly from the same team that helped me sell my last business for 9 figures? Click this link below to check out how you can work with us. https://nextlevelhomepros.com/grow-home-service-vsl
Live Links:
Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind:https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast -
#94: Will This Tiny Home be the Future of Housing? Elon Musk Thinks So...
Welcome to a new episode of the Founder Podcast. In this episode, we go into the innovative world of modular housing with Paolo Tiramani, CEO of Boxful. Paolo shares his journey from ideation to the current successes and challenges of creating foldable, modular homes that will surely transform the housing industry. With insights into the entrepreneurial spirit that drives Boxful and discussions on overcoming regulatory hurdles and enhancing manufacturing efficiency, this episode is a must-listen for anyone intrigued by the intersection of technology, design, and real estate.
Highlights:
"If you really want to be an entrepreneur, you can't give up. To a pathological degree, you can't give up. You have to get up and go every day."
"I just want to be the best. Driven to be the best doesn't mean I always succeed, but it's a core driver for me."
"Our philosophy in product development was always to say, 'What product category can we invent that doesn't exist?"
Timestamps:00:00 - Introducing Paolo Tiramani and Boxful04:20 - Early Prototype and Interaction with Elon Musk09:06 - First Public Presentation at the International Builder's Show13:49 - Paolo's Background and Entrepreneurial Drive17:58 - The Philosophy Behind Never Giving Up22:19 - Crowdfunding Success and Production Challenges27:48 - Vision for a Massive Logistics Company in Housing31:02 - Addressing Regulatory Challenges in Housing37:45 - Tour of a Modular Home Setup45:00 - Potential for Multi-story Modular Buildings
Live Links:Join my community - Founder Acceleration https://www.founderacceleration.com
Apply for our next Mastermind: https://www.thefoundermastermind.com
Golf with Chris https://www.golfwithchris.com
Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast