DTC Podcast DTC Newsletter and Podcast
-
- Business
Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
-
Ep 409: The Art of AOV – Master Pre-Purchase Upsells with Aves | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re diving into the world of upsells with Aves from Pilothouse. We'll explore how you can maximize your revenue by incorporating pre-purchase upsells into your ecommerce strategy.
Key Insights:
Importance of Upsells: Learn why upsells are crucial for e-commerce success, especially in off-peak seasons.
Effective Strategies: Discover the anatomy of a successful single SKU upsell and how to implement it on your landing pages.
Practical Tips: Get actionable advice on avoiding common upsell mistakes and optimizing your in-cart upsell offers.
Tune in to master the art of upselling and boost your e-commerce profits effortlessly!
Keywords:
upsells, pre-purchase upsells, e-commerce, average order value, AOV, Pilothouse, digital marketing, e-commerce strategy, DTC, online sales, sales funnel, conversion rate, landing page optimization, Shopify apps, in-cart upsells, product bundling, customer engagement, revenue growth, marketing tactics
Timestamps:
0:00 - Introduction
2:30 - Using Real People for Brand Credibility
4:45 - The Anatomy of a Successful Single SKU Upsell
7:30 - Pre-Purchase vs. Post-Purchase Upsells
10:00 - Case Study: Effective Landing Page Upsell
12:45 - Metrics for Scaling Upsells
15:00 - Hacking Basic In-Cart Upsells
17:30 - Apps and Tools for In-Cart Upsells
20:00 - Gamifying Upsells and Bundling
22:30 - Memes and Social Media Trends
Hashtags:
#Ecommerce #UpsellStrategies #DTCPodcast #Pilothouse #EcommerceSales #OnlineMarketing #DigitalMarketing #SEO #CustomerEngagement #SalesBoost #BusinessGrowth #MarketingTips #SocialMediaMarketing #InfluencerMarketing #AOV #EPC #DTC #DirectToConsumer #OnlineShopping #MarketingStrategies
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Bonus: How BrüMate's Hans Harris drives RESILIENT revenue with their app with Sam Barati from Tapcart
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart.
https://tapcart.com
We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV.
Key Insights:
Boosting Customer Retention: Discover how BrüMate's mobile app drives additional revenue incrementally outside traditional channels, and has led to higher conversion rates, AOV, and customer lifetime value.
App-Exclusive Strategies: Learn about the app-exclusive products and promotions that have significantly driven app downloads and engagement.
Cost-Effective Engagement: Understand why push notifications via the mobile app are more effective and cheaper than traditional SMS and email marketing.
More Aggressive Acquisition: BrüMate's mobile app allows for are more reliable & efficient sales channel that has led to increases in MER
Why Listen?
Learn from a Nine-Figure Brand: BrüMate’s experience offers valuable insights for any DTC brand looking to scale.
Tactical App Strategies: Get practical tips on using mobile apps for customer retention and revenue growth.
Real-World Success: See how BrüMate’s app strategy translates into tangible business results.
Topics
eCommerce Strategy, Sales Channels, Distribution Channels, Mobile App, Customer Engagement, Conversion Rates, Average Order Value (AOV), Customer Lifetime Value (LTV), Multi-Channel Retail, Omni-Channel Marketing, Digital Marketing, Customer Experience, Push Notifications, Retention Strategy, App Downloads, Exclusive Promotions, App-Exclusive Products, Mobile Commerce, Online Shopping, Brand Loyalty, Acquisition Channels, User Experience (UX), Retail Technology, Personalization, App Engagement, Customer Acquisition Cost (CAC), Digital Sales, Growth Strategy, Revenue Optimization, DTC (Direct-to-Consumer).
Reach Out:
https://www.linkedin.com/in/sahandbarati/
https://twitter.com/HansHarrisMKTG
https://tapcart.com
https://brumate.com
Timestamps:
00:00 - Introduction
02:00 - The Rise of Mobile Apps in DTC
05:00 - BruMate’s Mobile App Strategy and Success
08:00 - The Power of Exclusive Content and Promotions
11:00 - Building a Loyal Community: The Role of VIP Groups
14:00 - Driving App Downloads: Strategies and Insights
17:00 - The Impact of Push Notifications and Efficiency
20:00 - Leveraging High AOV Items and Seasonal Campaigns
23:00 - Future Trends in Mobile Apps for DTC Brands
Hashtags:
#DTCPodcast #BruMate #Tapcart #MobileAppStrategy #Ecommerce #DTC #DirectToConsumer #AppMarketing #CustomerEngagement #BrandLoyalty #DigitalMarketing #ResilientRevenue
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 408: Boost Your Sales with Strategic Giveaways - Insights from Van Oakes
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we welcome Van Oakes, Founder of Goat Media, who has perfected the art of running successful giveaways. Van has not only helped scale Diesel Power Gear through countless, high value, strategic giveaways but also assists other brands in boosting their sales and reducing customer acquisition costs through his agency.
Key Insights:
Strategic Giveaways: Learn how to leverage giveaways, including high-value items like cars, electronics, and luxury goods, to significantly reduce customer acquisition costs and build a loyal community.
Omnichannel Marketing: Discover the importance of using multiple channels like Facebook, Google, Snapchat, and TikTok for a successful giveaway campaign.
Legal Compliance: Understand the legal requirements to ensure your giveaways are compliant and effective, including the necessity of offering an alternative method of entry (AMOE).
Influencer Partnerships: Enhance your campaign's credibility and reach by partnering with influencers.
Remarketing: Use winner content for powerful remarketing to encourage participation in future giveaways.
Why Listen:
Reduce CAC: Gain strategies to lower customer acquisition costs through enticing giveaway prizes such as trucks, Teslas, MacBook Pros, and Vision Pros.
Build Community: Learn how to engage your audience and foster loyalty through exciting giveaways.
Drive Immediate Revenue: Discover how to implement these strategies to generate immediate sales while growing your customer list.
Tune in to hear Van's expert advice on how you can implement these giveaway strategies to drive engagement, build a community, and increase sales for your brand. Whether you're new to giveaways or looking to refine your approach, this episode is packed with practical insights and actionable tips.
Episode Highlights:
The effectiveness of strategic giveaways in reducing CAC.
Integrating giveaways deeply into your sales process, such as offering additional entries for larger purchases.
Legal compliance and the importance of offering an alternative method of entry (AMOE).
Partnering with influencers for increased credibility.
The success story of a $7 million giveaway campaign featuring a $100,000 truck.
Listen now and transform your marketing strategy with these expert insights from Van Oakes.
Timestamps:
00:00 - Introduction
02:30 - The Importance of Authentic Content
05:00 - Why Brands Should Consider Giveaways
09:00 - The Giveaway Model Development
11:30 - Legal Aspects of Running Giveaways
15:00 - Best Practices for Running Giveaways
18:30 - Omni-channel Marketing Approach
21:00 - Remarketing Strategies
23:00 - Successful Giveaway Campaigns
26:00 - Tips for First-time Giveaway Campaigns
29:00 - Closing Remarks and Contacts
Hashtags:
#Giveaways #DigitalMarketing #Ecommerce #VanOakes #GOATMedia #DTC #CustomerAcquisition #InfluencerMarketing #PaidMedia #MarketingTips #SEO #BrandBuilding
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 407: YouTube Ads Full Funnel Breakdown with Kari from Pilothouse | AKNF
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have.
You'll hear:
Going All In On YouTube: Why Anyday now spends more on YouTube than Search.
Organic foundation, campaign and audience structure
Contiguous funnel that retargets viewers and clickers.
Examples of what messages work at top, bottom, and middle of funnel
Measuring it and post purchase survey extrapolation.
Timestamps:
00:00 - Introduction and Incrementality in YouTube Ads
02:00 - Importance of Post-Purchase Surveys
04:30 - Building Credibility with Real People and Influencers
07:00 - Utilizing Organic and Paid Content on YouTube
09:30 - Creating Effective Top of Funnel Content
12:00 - Transitioning from Top of Funnel to Middle of Funnel
14:30 - Measuring Engagement and Conversion Rates
17:00 - Linking Products and Monetization Strategies
20:00 - Tailoring Content for Different Stages of the Funnel
22:30 - Final Tips and Insights for YouTube Success
Hashtags:
#YouTubeAds #DigitalMarketing #FullFunnelStrategy #YouTubeAdvertising #Pilothouse #MarketingTips #YouTubeMarketing #PostPurchaseSurvey #InfluencerMarketing #SEO #OnlineAdvertising #MarketingStrategy
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Bonus: Glamnetic's Kevin Gould Gets Proactive About Customer Experience with Gorgias' Co-Founder, Romain Lapeyre
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Discover how leveraging Gorgias’s AI-powered tools enabled them to transform their customer support into a seamless and proactive customer experience.
Key insights include:
How Glamnetic scaled customer support to handle rapid growth, achieving a 20% deflection rate with AI and aiming for 70% deflection.
Strategic use of personalized touches to boost customer loyalty.
Preparing for peak seasons like Black Friday with scalable AI-driven support.
Learn how AI and innovative customer support strategies can turn challenges into opportunities for growth and customer satisfaction.
Get proactive about your customer experience: https://partner.gorgias.com/DTCpodcast
Keywords: Customer Experience, AI, E-commerce, Glamnetic, Gorgias, Kevin Gould, Romain Lapeyre, Customer Support, Scaling Business, Customer Loyalty, Proactive Support, Black Friday Prep, Digital Marketing, Growth Strategy.
Timestamps:
0:00 - Introduction
2:30 - The Role of AI in Customer Support
4:50 - Glamnetic's Growth Story: From $1M to $50M
7:10 - Reactive vs. Proactive Customer Experience
9:00 - Using AI to Automate Customer Service
11:30 - The Impact of AI on Customer Satisfaction
14:10 - Building a Customer-Centric Culture
16:50 - Enhancing Customer Experience with Personalized Gifts
19:00 - The Future of Customer Experience with Persistent AI
22:00 - Preparing for Q4 and Black Friday/Cyber Monday
25:00 - The Future of Voice and AI in Customer Support
27:30 - Final Thoughts and Upcoming Events
Hashtags:
#CustomerExperience #AI #Glamnetic #Gorgias #Ecommerce #DTC #CustomerSupport #AIAutomation #EcommerceGrowth #CX #CustomerService #BlackFriday #CyberMonday #Podcast #TechInnovations #FutureOfCX
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video -
Ep 406: Studs.com Anna Harman Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing)
Subscribe to DTC Newsletter - https://dtcnews.link/signup
On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the role of word-of-mouth marketing in their growth. Anna discusses the concept of the Earscape and pioneering new piercing trends. She emphasizes the importance of customer retention and the future growth and expansion of Studs.
https://Studs.com
Takeaways
Studs was created to provide an alternative to traditional piercing options, offering a safe, affordable, and inclusive experience.
Needle piercing is superior to gun piercing as it is sterilizable and allows for more unique and intricate piercings.
Studs focuses on creating a unique retail experience with chic, modern studios and a strong emphasis on customer service.
During the pandemic, Studs pivoted to e-commerce and saw success by leveraging organic and direct traffic.
The concept of the Earscape, combining piercings and curated earrings, has resonated with customers and contributed to Studs' growth.
Timestamps:
00:00 - Introduction
02:00 - Launching the Studs Mobile Piercing Studio
04:30 - The Story Behind Studs: From Idea to Reality
07:00 - Creating a Unique Retail Experience
10:00 - Overcoming COVID-19 Challenges
12:30 - The Rise of the Earscape Trend
15:00 - Marketing Strategies and Brand Partnerships
17:30 - Studs' Growth and Expansion Plans
20:00 - The Role of Influencers in Brand Growth
22:30 - Future Goals and Exciting Plans for 2024
Hashtags:
#DTCpodcast #StudsPiercing #AnnaHarman #EarPiercing #Entrepreneurship #RetailInnovation #Earscape #BrandBuilding #MarketingStrategies #COVID19Challenges #BusinessGrowth #InfluencerMarketing #Ecommerce #DirectToConsumer #StartupSuccess
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video