Loyalty Stories Antavo Loyalty Cloud

We are back with the 14th episode of the Loyalty Stories Podcast, featuring our Global Head of Partnerships Michelle Ellicott-Taylor, and Christopher Baird, Director at frog, which is part of Capgemini Invent. In today’s episode, they deep-dive into why and how every department and aspect of the company should focus on loyalty, how loyalty programs work in different regions around the world, and why flexibility is a much-needed trait in a loyalty vendor.

Key Takeaways from Loyalty Stories 14:
- Your best bet is finding balance in offerings and expectations, just like Rituals
- Targeting traditional pain points is a smart way of elevating the customer experience, and with it, customer loyalty, just look at Norwegian
- Why should young professionals think more globally about loyalty programs

New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review!

Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/

Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/

On the thirteenth episode of the Loyalty Stories Podcast, join our Partner Manager Charlie Hawker, and Caroline Parkes, Chief Strategy Officer at RAPP. During our chat, we got to hear about how customers’ behaviors in loyalty programs shifted from long-term collection toward instant gratification under the influence of platforms like TikTok. We also talked about how people view the role of loyalty programs during the current cost-of-living crisis, plus why properly educating in-store employees is key to success.

Key Takeaways from Loyalty Stories 13:
- How the Boots Advantage Card program changed over the years, and what the future might hold
- What you could learn from KFC and SimplyBe in terms of loyalty
- Why in-store engagement is crucial to IKEA’s key to success with its IKEA Family program

New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review!

Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/

Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/

Check out Caroline Parkes’s LinkedIn profile:
https://www.linkedin.com/in/caroline-parkes/

On this week’s episode of the Loyalty Stories Podcast, our Technical Partner Manager Gabor Vigh is joined by Gwendolin Tiltmann, Senior Loyalty Consultant at valantic DMC. During today’s session, they dive into the essence of finding the sweet spot when it comes to creating loyalty programs, the benefits of looking at things from the customer’s perspective, and also take a look at how tough the competition really is today.

Key Takeaways from Loyalty Stories 12:
- What Booking.com is doing well, and whether there’s still room for improvement
- The three recent changes with the biggest impact on the future of loyalty
- Why a proactive vendor approach is an absolute must

New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review!

Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/

Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/

Check out Gwendolin Tiltmann’s LinkedIn profile:
https://www.linkedin.com/in/gwendolin-tiltmann-0a6076192/

We are back with the 11th episode of the Loyalty Stories Podcast, featuring our Global Head of Partnerships Michelle Ellicott-Taylor, and Andrew Doyle, Managing Principal & Practice Head at EPAM Continuum. In today’s episode, they explore why holding back is sometimes the best thing you can do, why mini-programs seem to be taking over, and what baseline and best-in-class expectations companies should have toward loyalty tech vendors.

Key Takeaways from Loyalty Stories 11:
- What a fun-filled and game-focused concept looks like by Temu
- How Asda’s loyalty program, Asda Rewards, exceeds expectations
- Why being headless and codeless truly is for the best

New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review!

Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/

Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/

Check out Andrew Doyle’s LinkedIn profile:
https://www.linkedin.com/in/andrew-doyle-98099629/

On the tenth episode of the Loyalty Stories Podcast, join our Partner Manager Charlie Hawker, and not one but two expert guests from Miltton Insights: Emil Björnskär - Senior Consultant & Head of MarTech and Partnerships, and Ysai Sims - Senior MarTech Consultant. This time we explore a truly exciting period in the loyalty space, where we can go from here, plus why loyalty deserves its own department.

Key Takeaways from Loyalty Stories 10:
- Simplicity can be art too, just look at Starbucks
- A 180 pivot for the ages: Co-op’s loyalty program success story
- What truly drives companies when they’re looking for a loyalty tech vendor

New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review!

Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/

Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/

Check out Emil Björnskär’s LinkedIn profile:
https://www.linkedin.com/in/emilbjornskar/

Check out Ysai Sims’ LinkedIn profile:
https://www.linkedin.com/in/ysai-sims-7875463/

The 9th episode of the Loyalty Stories Podcast has arrived! This week, our Global Head of Partnerships Michelle Ellicott-Taylor, is joined by David Slavick, Co-founder & Partner at Ascendant Loyalty Marketing. During the session, they explore the benefits of credit card reward programs, paid loyalty tiers, and status match strategies across airlines, sea miles, and Caesars.

Key Takeaways from Loyalty Stories 09:
- Why United Airlines’ MileagePlus loyalty program is the one to watch
- How Verizon brings joy and exclusivity into the credit card experience
- REI and Orvis’s authenticity and why a brand’s mission needs to genuinely connect
- Antavo’s client-driven self-evolution and the importance of a roadmap

New episodes every Tuesday! Don't forget to tune in by following our podcast and turning on the notifications! If you enjoyed our content, please share this podcast, and give us a 5-star review!

Looking for more in-depth resources? Download Antavo’s Global Customer Loyalty Report 2024: https://antavo.com/reports/global-customer-loyalty-report-2024/

Don’t miss out on the latest loyalty industry insights and upcoming trends, sign up for our newsletter here: https://antavo.com/newsletter/

Check out David Slavick’s LinkedIn profile:
https://www.linkedin.com/in/davidaslavick/